Butter and Styrenic Film Former Eyelash Composition for Easy Deposition

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Solution Overview

Problem

Existing cosmetic compositions for eyelashes and eyebrows face challenges in maintaining conditioning benefits while preserving ease of deposition, build-up, and removal, often requiring harsh methods to remove treatments, and are prone to damage from environmental stresses.

Innovation Solution

A cosmetic composition comprising natural origin butters and styrenic film formers, with specific viscosity and modulus properties, is applied to keratin materials for conditioning, allowing easy removal and enhancing deposition.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If high loads of conditioning agents (such as butters or waxes) are added to condition eyelashes during wear, then conditioning benefits are improved, but ease of deposition, build-up, evenness of coating, and other performance characteristics deteriorate

Engineering Contradiction:
Improveconditioning benefitsVSAvoidease of deposition
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent changes the physical-chemical parameters of the conditioning agents by selecting specific butters (cocoa, shea, mango, jojoba) with controlled molecular structures and ratios, and combines them with film formers to adjust viscosity and flow characteristics, enabling easy deposition while maintaining conditioning benefits

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent creates a composite formulation combining multiple butters (cocoa, shea, mango, jojoba) with film forming polymers to achieve synergistic effects where the composite material provides both easy application and sustained conditioning performance that individual ingredients cannot achieve alone

Inventive Principle:
Principle #40Composite materials

2Duration of action of stationary object

If harsh removal techniques are used to remove treatments or coloring, then durability of treatment is improved, but damage to eyelashes and eyebrows increases

Engineering Contradiction:
Improvedurability of treatmentVSAvoiddamage to eyelashes
Core Design Contradiction:
Duration of action of stationary objectVSObject-affected harmful factors

Solution Approach 1:

The patent converts the potential harm of difficult removal into a benefit by formulating the mascara with specific butter and film former combinations that enable gentle, easy removal while maintaining durability during wear, turning the removal process from harmful to beneficial for lash health

Inventive Principle:
Principle #22Blessing in disguise (Convert harm into benefit)

3Duration of action of stationary object

If environmental stresses are exposed to eyelashes daily, then natural wear is accepted, but accumulation of damage occurs

Engineering Contradiction:
Improvewear durationVSAvoidenvironmental damage
Core Design Contradiction:
Duration of action of stationary objectVSObject-affected harmful factors

Solution Approach 1:

The patent applies conditioning agents before environmental damage occurs, using butter and film former combinations that create a protective barrier and maintain lash health during exposure to environmental stresses, preventing damage accumulation rather than addressing it after occurrence

Inventive Principle:
Principle #11Beforehand cushioning (Prior cushioning)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The composition effectively conditions eyelashes and eyebrows, ensuring easy application and removal, while maintaining performance characteristics, and providing increased deposition weight and surface area.

Implementation Method 1

the composition includes at least one cosmetic butter and at least one styrenic film former

Methodology Applied
Scientific EffectFilm formation:

Implementation Method 2

the shear viscosity, when measured at a shear rate of 0.12 s−1 and at 25° C., is less than 1500 Pa-s after being held at room temperature (25° C.±5° C.) for three months

Methodology Applied
Scientific EffectViscosity stabilization:

Implementation Method 3

the complex modulus of the composition, at an oscillation strain of 0.1%, is less than 15,000 Pa after being held at room temperature (25° C.±5° C.) for two months

Methodology Applied
Scientific EffectViscoelasticity: Viscoelasticity

Data Source

PatentUS12350363B2Cosmetic composition for eyelashes
Publication Date: 2025.07.08 LOREAL SA
  • US12350363B2 patent drawing
  • US12350363B2 patent drawing

AI summary

Disclosed is an unpigmented cosmetic composition for treatment of keratin materials, which includes at least one cosmetic butter and at least one styrenic film former. Also disclosed are methods of use for the unpigmented cosmetic composition, either as by itself, or as a primer for a pigmented cosmetic composition.