Calendar-Based Communication Distribution System

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Solution Overview

Problem

Identifying and communicating with users interested in events without explicit contact information is challenging, as existing methods face difficulties due to inattentional blindness and blocking by advertisement software, and require access to social media with potential cookie usage issues.

Innovation Solution

A method for communication distribution based on calendar information, where event notifications are used to identify accounts associated with calendars, and messages are sent to users with permission to receive event-related messages, bypassing advertisement and cookie blocking.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If advertisement blocking and social media access requirements are used, then user privacy and security are improved, but communication effectiveness deteriorates

Engineering Contradiction:
Improveuser privacy and securityVSAvoidcommunication effectiveness
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The patent uses calendar data as an intermediary to identify interested users without requiring direct access to social media accounts or explicit contact information. The calendar entries serve as a mediator that bridges the gap between event organizers and potential attendees, enabling communication while respecting privacy constraints imposed by advertisement blocking and social media policies.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Measurement precision

If explicit contact information is required for communication, then communication accuracy is improved, but user accessibility deteriorates

Engineering Contradiction:
Improvecommunication accuracyVSAvoiduser accessibility
Core Design Contradiction:
Measurement precisionVSEase of operation

Solution Approach 1:

The system performs preliminary identification of interested users by analyzing calendar entries before actual communication occurs. By pre-identifying users based on their calendar data (event names, dates, locations), the system prepares a targeted list of potential recipients without requiring explicit contact information, thus maintaining both communication accuracy and user accessibility.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If social media access is used for user identification, then user targeting is improved, but system complexity increases

Engineering Contradiction:
Improveuser targetingVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent extracts useful identification information from calendar entries, which are publicly available or easily accessible data points. By taking out key elements from calendar data (event names, dates, locations) rather than requiring access to complex social media structures, the system achieves effective user targeting while significantly reducing system complexity and avoiding cookie usage issues.

Inventive Principle:
Principle #2Taking out (Extraction)

Data Source

PatentUS10528918B1Communication distribution based on calendar information
Publication Date: 2020.01.07 GOOGLE LLC
  • US10528918B1 patent drawing
  • US10528918B1 patent drawing
  • US10528918B1 patent drawing

AI summary

A method and apparatus for performing communication distribution based on calendar information is provided. Communication distribution based on calendar information may include receiving a scheduling request for an account associated with a calendar, the scheduling request indicating event information corresponding to an event, storing a calendar entry in the calendar, the calendar entry including the event information, receiving an event notification indicating the event, identifying the account associated with the calendar based on the event notification and the stored event information, generating a message indicating the event, and sending the message to the account on a condition that the account is associated with a permission indicator indicating a permission to receive messages associated with the event.