Shared Calendar Promoting Virtual Items via Scheduling Incentives
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Solution Overview
Problem
Conventional shared calendars in strategy-based games do not effectively leverage user-scheduled activities to promote virtual goods or enhance gameplay experience, missing opportunities for engagement and increased sales.
Innovation Solution
A system that utilizes user-inputted dates and times in shared calendars to offer promotional virtual items, with incentives tailored to specific activities, allowing for dynamic presentation and purchase through a shop interface, managed by a combination of game, calendar, promotion, offer, user, recommendation, and scheduling incentive components.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional shared calendars are used to schedule user activities, then users can coordinate group actions, but the system cannot promote virtual goods or increase sales
Solution Approach 1:
The shared calendar system is extended to perform multiple functions: it not only schedules user activities but also serves as a platform for promoting and selling virtual goods. The system integrates promotional capabilities into the existing calendar functionality, allowing it to adapt to both scheduling and commercial objectives simultaneously.
Solution Approach 2:
The system introduces an intermediary mechanism that connects user scheduling data with promotional offerings. By analyzing calendar entries and using them as triggers for targeted promotions, the system mediates between user behavior data and commercial objectives, enabling sales without disrupting the primary scheduling function.
2Productivity
If targeted promotional offers are implemented based on calendar data, then sales and user engagement increase, but the system complexity increases
Solution Approach 1:
The system performs preliminary analysis of calendar data and pre-preps promotional offers based on predicted user needs. By preparing promotional content in advance based on scheduled activities, the system reduces the complexity of real-time decision-making while maintaining high engagement through timely, relevant offers.
Solution Approach 2:
The system automatically generates and delivers targeted promotional offers based on calendar data without requiring manual intervention. The automated nature of the promotion delivery reduces operational complexity while maintaining high user engagement through personalized, timely offers.
3Productivity
If incentives are provided for scheduling activities at desired times, then user activity patterns improve, but the system requires dynamic incentive management
Solution Approach 1:
The incentive system is designed to be dynamic and adaptable, allowing the system to adjust incentive levels and types based on user responses and scheduling patterns. This enables the system to optimize activity scheduling outcomes while maintaining flexibility to respond to changing user behaviors and preferences.
Data Source
AI summary
A method and system for in-game calendar-based item promotion for use by groups of users in the game, such as alliances. The users have a shared calendar in which dates and times are scheduled for group activities and additional relevant information may be entered. The system and method include ways of identifying scheduled dates and times and activities and promoting items which may be helpful for the scheduled activities. The users are encouraged to purchase the promoted items. In addition, certain actions may be recommended to the users based on the scheduled dates, times, and activities and associated information. Scheduling incentives may be used to encourage users to play the game at preferred dates and/or times.