Calibrated Location Prediction Model for Mobile Devices
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Solution Overview
Problem
Current location-based information technologies face challenges in accurately predicting mobile device locations and optimizing information delivery to relevant points of interest, as they rely on raw location data that is often incomplete or inaccurate, leading to inefficiencies in targeting mobile users effectively.
Innovation Solution
A system that utilizes a database to store datasets associated with mobile devices, including timestamps and events, and employs a feature engineering module to construct training feature spaces and labels. A machine learning module trains a location prediction model, and a calibration module adjusts predictions based on visitation rates and historical campaign data to improve accuracy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If machine learning models are trained to predict mobile device locations, then location prediction accuracy is improved, but memory and processing requirements increase
Solution Approach 1:
The patent segments the mobile device dataset into multiple clusters based on location patterns and behaviors. Each cluster represents a group of devices with similar characteristics, allowing the system to process and store data more efficiently while maintaining prediction accuracy. The segmentation reduces the overall complexity of the dataset by organizing it into manageable groups.
Solution Approach 2:
The patent creates simplified representations (copies) of location data through feature engineering, where complex raw location data is transformed into condensed feature vectors. These feature copies capture the essential patterns needed for prediction while requiring significantly less memory and processing power than the original detailed location data.
2Productivity
If feature engineering is performed to construct training feature spaces, then model training efficiency is improved, but data processing time increases
Solution Approach 1:
The patent performs feature engineering and data preprocessing in advance before model training begins. Training feature spaces are constructed beforehand from the raw mobile device datasets, and feature extraction is completed prior to the training process. This preliminary action allows the actual model training to proceed more efficiently without the overhead of real-time feature processing.
Solution Approach 2:
The patent implements optimized feature extraction processes that quickly transform raw data into useful features by skipping unnecessary intermediate processing steps. The system rushes through the feature engineering phase using efficient algorithms that produce the necessary feature spaces without excessive processing time, enabling faster model training overall.
Data Source
AI summary
A system includes a machine learning module configured to train a location prediction model using features constructed from mobile device data with time stamps in a training time period, and labels extracted from mobile device data with time stamps in a training time frame. The system further includes a prediction module configured apply the prediction model to a feature set constructed using mobile device data associated with a mobile device with time stamps in a prediction time period to obtain a prediction result corresponding to the mobile device. The system further includes a calibration module configured to obtain a calibration model corresponding to an information campaign, and a calibrated prediction module configured to apply the calibration model to the prediction result to obtain a calibrated probability for the mobile device to have at least one location event at any of one or more locations associated with the information campaign during a prediction time frame.


