Call Advertising System Offset Operational Costs
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Solution Overview
Problem
Companies with high call volumes face significant costs in maintaining telephone services, such as call centers, as they need to manage and connect numerous calls efficiently while providing access to customers and clients, leading to a need for cost reduction strategies.
Innovation Solution
Implementing a call advertisement system that plays third-party advertisements to callers before connecting them to their intended business, allowing businesses to offset costs by generating revenue from advertising fees and creating new promotion opportunities for advertisers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If companies provide free telephone access services to their customers, then customer service quality is improved, but operational costs increase significantly
Solution Approach 1:
The patent introduces an intermediary advertising system between the caller and the business. When a customer calls, the system plays third-party advertisements before connecting the call. This intermediary mechanism generates advertising revenue that offsets the operational costs of providing free telephone access services, thereby resolving the contradiction between maintaining service quality and reducing costs.
2Reliability
If companies maintain call centers to manage high call volumes, then customer support reliability is improved, but device complexity and operational costs increase
Solution Approach 1:
The patent makes the call center infrastructure multi-functional by integrating advertising playback capabilities into the existing call management system. The same system that manages call routing and connection now also serves as an advertising delivery platform. This universality allows the company to maintain reliable customer support while reducing the need for separate advertising operations, thereby lowering overall device complexity and operational costs.
3Loss of energy
If companies play third-party advertisements during calls, then operational costs are reduced through advertising revenue, but caller experience may be negatively affected
Solution Approach 1:
The patent applies partial action by playing advertisements for only a portion of the total call duration - specifically, before the actual customer service interaction begins. The advertisement playback is limited to a predetermined time period, after which the call is connected without further interruptions. This partial exposure generates necessary advertising revenue while minimizing the negative impact on caller experience, as the bulk of the call remains dedicated to customer service.
Data Source
AI summary
Disclosed is a method and system for providing third party advertisements with the use of a delayed call connection system, comprising an answering system configured to play an advertisement message after answering a call to a business; a plurality of advertisers' messages stored in memory and accessible by said answering system, whereby at least one of the advertisers is not related to the business; and a communication system configured to connect the telephone caller to the business after the plurality of advertisers' messages have been played.