Call Bridging System for Advertising Campaign Tracking
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Solution Overview
Problem
Conventional click-to-call systems are inefficient as users are hesitant to share their phone numbers, leading to lost sales and difficulty in tracking the effectiveness of online and offline advertising campaigns, especially when transactions occur in different mediums like telephony.
Innovation Solution
A system that assigns a phone address to advertising campaigns, bridges inbound and outbound calls based on call quality criteria, and credits affiliates for successful calls, enabling effective tracking and management of advertising spending across multiple channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional click-to-call systems are used, then users can initiate calls through web pages, but users are hesitant to share their phone numbers leading to lost sales
Solution Approach 1:
The patent introduces call bridging as an intermediary mechanism between the user's initial call and the advertiser's response. The system captures call signaling information and bridges calls between users and advertisers automatically, eliminating the need for users to manually provide their phone numbers while ensuring reliable connection and tracking.
2Productivity
If click-to-call systems are used, then users can call advertisers, but it is difficult to track the effectiveness of advertising campaigns
Solution Approach 1:
The patent implements feedback mechanisms by capturing call signaling information during bridged calls and associating it with advertising campaign data. The system provides feedback loops that enable tracking of which advertisements generated calls, measuring campaign effectiveness, and optimizing ROI across multiple advertising channels.
Solution Approach 2:
The call bridging system serves multiple functions simultaneously: it connects users to advertisers, tracks advertising campaign effectiveness, manages call quality criteria, and provides ROI analysis. This multi-functional approach consolidates what would otherwise require separate systems into a single unified platform.
3Adaptability or versatility
If multiple advertisements drive calls to one phone number, then advertising coverage is expanded, but it becomes difficult to determine which advertisements were most effective
Solution Approach 1:
The patent segments the phone number pool into distinct groups associated with different advertising campaigns and channels. By dividing the single phone number into multiple identifiable segments and tracking call signaling information for each segment, the system maintains the ability to receive calls from diverse advertising sources while preserving precise measurement of each source's effectiveness.
Data Source
AI summary
An online and offline communication processing and tracking using data processing and data/voice networks is described. A phone address from a phone address number pool is automatically assigned to a first entity. A call quality rating is determined and recorded. A call from a caller directed to the phone address is received at a call bridging system coupled to at least one network, wherein the call is associated with call signaling information. Based at least in part on the call quality associated with the caller call, the caller call is assigned to a first location in a call queue. An outbound call is generated from the call bridging system and the inbound and the outbound calls are bridged. One or more parameters of the bridged call are compared to the call quality rating. An indication is recorded regarding the successful bridging of the calls in association with an entity identifier.