Call Companion Content Delivery for Feedback-Driven Broadcast Customization
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Solution Overview
Problem
Existing mobile devices lack the ability to provide customized broadcast media content based on user feedback during digital calls, limiting the interaction and engagement with third-party applications.
Innovation Solution
A method and system that determines target phone numbers for media content, applies content control rules, identifies actions for a call companion interface, receives user feedback, and modifies media content accordingly, enabling targeted content delivery through a browser or application interface during calls.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If third-party applications are installed on mobile devices, then functionality and services are enhanced, but device complexity and user burden increase
Solution Approach 1:
The patent extracts the content delivery function from the third-party application and relocates it to the broadcast media system. Instead of requiring users to install and configure third-party apps to receive customized content, the broadcast media system directly delivers targeted content through the call companion interface, eliminating the complexity of app installation while maintaining content customization capabilities
Solution Approach 2:
The broadcast media system is enhanced with multi-functionality to perform both traditional broadcast functions and targeted content delivery. The system can identify target phone numbers, apply content control rules, and deliver customized content through the call companion interface without requiring separate third-party applications, thus consolidating multiple functions into a single system
2Adaptability or versatility
If targeted content is provided through call companion interface, then user engagement is enhanced, but interaction time and complexity increase
Solution Approach 1:
The system performs preliminary actions by pre-identifying target phone numbers and pre-applying content control rules before the actual content delivery. This allows the targeted content to be ready and automatically delivered through the call companion interface without requiring real-time user input or extended interaction, thus reducing the time loss while maintaining high user engagement
3Manufacturing precision
If feedback is received and used to modify media content, then content relevance is improved, but processing complexity and time increase
Solution Approach 1:
The patent implements a feedback mechanism where user interactions with targeted content are captured and used to modify future media content delivery. The system receives feedback items, processes them to identify modifications, and applies these modifications to customize subsequent content delivery. This feedback loop enhances content relevance by continuously adapting to user preferences while managing processing complexity through automated feedback processing
Data Source
AI summary
Computer program products, methods, systems, apparatuses, and computing entities are provided for providing customized broadcast media content. In one embodiment, a method is provided comprising: determining whether a phone number for a digital call is a target phone number corresponding to media content being broadcast; identifying one or more actions to be carried out, wherein at least one of the actions involves providing targeted content via a call companion interface, wherein the targeted content is associated with the media content being broadcast; receiving one or more feedback items corresponding to the users interacting with the targeted content; identifying one or more modifications for the media content being broadcast, wherein the modifications correspond to the feedback items; and modifying the media content being broadcast corresponding to the modifications identified.