Dynamic Call Icon Rendering Frequency Management

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Solution Overview

Problem

Third-party content providers face challenges in efficiently managing call functionality for their content items, including manual creation and monitoring call volume, conversion rates, and optimizing rendering frequencies, especially for small businesses with limited technical expertise.

Innovation Solution

A data processing system automatically determines the rendering frequency of third-party content items with call functionality based on the content provider's webpage quality and user interactions, adjusting rendering frequencies based on call parameters and conversion rates to optimize engagement and resource utilization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If third-party content providers manually manage call functionality and monitor call volume, then they can control resource utilization, but the complexity of operation increases and small businesses with limited technical expertise struggle

Engineering Contradiction:

Improveease of managing call functionalityVSAvoidcomplexity of monitoring and optimizing call campaigns

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The system automatically monitors call volume, conversion rates, and rendering frequencies without manual intervention. The data processing system self-adjusts content item rendering based on performance metrics, eliminating the need for small businesses to manually manage call campaigns while maintaining full control over resource utilization.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system implements continuous feedback loops by monitoring call parameters, conversion rates, and rendering frequencies. This feedback is automatically processed to adjust content item rendering decisions, creating a closed-loop system that optimizes performance without requiring manual analysis or intervention from content providers.

Inventive Principle:

Principle #23Feedback

2Productivity

If the system increases rendering frequency of content items with call functionality, then user engagement and conversion rates improve, but call volume may exceed manageable levels for third-party content providers

Engineering Contradiction:

Improveconversion rateVSAvoidcall volume

Core Design Contradiction:

ProductivityVSQuantity of substance

Solution Approach 1:

The system dynamically adjusts rendering frequencies based on real-time performance data and provider capacity. Rendering frequencies are not static but adapt continuously to balance engagement optimization with call volume management, allowing the system to respond to changing conditions in call volume and conversion performance.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system changes rendering frequency parameters based on monitored performance metrics and provider capacity. By adjusting this key parameter dynamically, the system optimizes conversion rates while preventing call volume from exceeding manageable levels, directly addressing the contradiction between productivity and quantity management.

Inventive Principle:

Principle #35Parameter changes

3Productivity

If the system dynamically adjusts rendering frequencies based on call parameters, then resource utilization is optimized, but the extent of automation increases requiring sophisticated algorithms

Engineering Contradiction:

Improveresource utilization efficiencyVSAvoidlevel of automated decision-making

Core Design Contradiction:

ProductivityVSExtent of automation

Solution Approach 1:

The data processing system autonomously performs all adjustments to rendering frequencies without human intervention. The system self-monitors performance metrics, self-analyzes data patterns, and self-adjusts content item rendering decisions, achieving high resource utilization efficiency through complete automation rather than semi-automated processes.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system introduces an automated intermediary layer between content providers and users that handles all decision-making about content item rendering. This intermediary process automatically processes performance data and makes rendering decisions, reducing the need for sophisticated algorithms by providing a structured automated framework that simplifies the decision-making process.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS11115529B2System and method for providing and managing third party content with call functionality

Publication Date: 2021.09.07 GOOGLE LLC

AI summary

Systems and methods for implementing an online content item campaign with selective call functionality can include a processor determining a rendering frequency of instances of a third-party content item for rendering with a call icon, based on a resource of the third-party content provider. The processor can provide a first instance of the content item for rendering with the call icon in accordance with the rendering frequency of instances. A call bridge device can receive a call from the client computing device upon actuation of the call icon, direct the call to a phone number of the third-party content provider, and determine a parameter of the call. The processor can adjust the rendering frequency of instances based on the parameter of the call and provide instances of the content item for display by client computing devices with the call icon in accordance with the adjusted rendering frequency of instances.