Call Receiving Server for Ad Tracking via Identification Data
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Solution Overview
Problem
Pay-per-click and Pay-Per-Call advertising systems face challenges in accurately tracking advertising effectiveness and managing calls, as they lack direct user contact and often result in miscommunication of call-related information due to complex phone numbers and lack of real-time response capabilities.
Innovation Solution
A call receiving device and method that acquires identification information from web pages, associates it with discrimination information, connects calls, and sends relevant information to the advertiser, using a call receiving server to manage calls and provide clear discrimination information for accurate tracking and efficient call handling.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If different phone numbers are allocated for each advertisement to track effectiveness, then advertising effectiveness tracking is improved, but device complexity and information management complexity increase
Solution Approach 1:
The patent introduces a call receiving server as an intermediary between the user's call and the advertiser's phone. The server receives calls containing identification information, manages the complex phone number allocation for different advertisements, and relays the call to the appropriate advertiser. This intermediary handles the complexity of tracking multiple advertisement effectiveness through different phone numbers without burdening the advertiser with complex management tasks.
Solution Approach 2:
The system implements feedback by transmitting identification information from the call to the advertiser through the call receiving server. This allows the advertiser to receive not only the call but also information about which advertisement led to the call, enabling effective tracking and measurement of advertising effectiveness across multiple channels.
2Measurement precision
If complex phone numbers are used to identify advertisements, then advertising tracking precision is improved, but ease of operation deteriorates due to miscommunication
Solution Approach 1:
The patent extracts the complex identification information management from the advertiser's direct interaction and places it in the call receiving server. The server handles the complex phone numbers and identification information, while the advertiser receives simplified call connections. This separation takes out the operational complexity from the user interaction layer.
Solution Approach 2:
The system creates a copy of the identification information transmission through the call medium. Instead of requiring direct handling of complex phone numbers by the advertiser, the system copies the identification data through the call signaling process, allowing accurate tracking without burdening the advertiser with complex number management.
3Speed
If call information is transmitted through phone calls, then real-time response capability is improved, but loss of information increases due to mishearing and miscommunication
Solution Approach 1:
The system performs preliminary action by transmitting identification information before or during the call establishment. The call receiving server prepares and sends the advertisement identification data to the advertiser in advance or concurrently with the call connection, ensuring accurate information transfer without relying on post-call recall or verification.
Solution Approach 2:
The patent replaces the mechanical/verbal communication method with an automated digital information transmission system. Instead of relying on the advertiser to verbally confirm or recall advertisement details during the call, the system uses automated transmission of identification information through the call signaling mechanism, eliminating human error in information transfer.
Data Source
AI summary
A call receiving device includes an identification information acquisition part configured to acquire identification information by receiving calls each made based on identification information that is explicitly or implicitly provided in a web page and that identifies a call receiver. An information associating part is configured to associate the acquired identification information with discrimination information to discriminate each of the calls. A call connection part is configured to connect each of the calls to the call receiver. A discrimination information sending part is configured to send the discrimination information to the call receiver through the call connected to the call receiver. A discrimination information receiving part is configured to receive the discrimination information input into a predetermined device. A call related information sending part is configured to send, to the predetermined device, call related information indicated by the identification information associated with the discrimination information.