Call-Screen Media Augmentation for Unobtrusive Content Delivery
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Solution Overview
Problem
Existing telecommunications systems struggle to present media content, such as advertisements, to users in a noticeable yet unobtrusive manner during calls, without distracting the user.
Innovation Solution
A method and system for augmenting telecommunications calls with media content, using a client device, server, and algorithms to select and display targeted media content on the call screen, integrated with the default call screen, allowing users to interact with the content after the call.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If media content is presented to the user during calls, then the user receives targeted information and advertisements, but the user may be distracted from the call
Solution Approach 1:
The media content presentation is made dynamic by allowing the user to interact with and control the content during the call. The system adapts the presentation based on user actions, enabling the user to pause, skip, or dismiss content as needed, thus maintaining call focus while still delivering information.
Solution Approach 2:
The system presents media content in a partial manner during the call - showing thumbnails or previews rather than full content - and allows the user to access complete content after the call. This partial presentation during the call delivers information without fully distracting the user from the conversation.
2Loss of information
If media content is displayed on the call screen, then the content is noticeable to the user, but the content may become obtrusive
Solution Approach 1:
Different parts of the call screen have different qualities and functions. The media content is displayed in a localized area (such as a thumbnail or sidebar) rather than occupying the entire screen, allowing the content to be noticeable while leaving the majority of the screen available for call-related information and controls.
Solution Approach 2:
The media content is presented in a different dimensional space - using vertical stacking, sidebars, or layered overlays - rather than horizontally blocking the call interface. This allows the content to be visible without dominating the primary call display area.
3Adaptability or versatility
If the user can interact with media content during the call, then the user engagement with content increases, but the call experience may be disrupted
Solution Approach 1:
The system prepares and pre-loads media content before the call begins or during call setup. This preliminary action allows the content to be ready for interaction without requiring complex real-time processing during the call, thus maintaining call continuity while enabling user engagement.
Solution Approach 2:
An intermediary interface layer is introduced between the user and the media content, allowing the user to interact with content through simplified gestures or commands that don't require full attention. This mediator handles the interaction complexity while maintaining call flow.
Data Source
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AI summary
The present invention relates to a method of augmenting a telecommunications call, the method comprising detecting a telecommunications call event at a user telecommunications device 10; selecting an item of media content 101, the item of media content 101 being associated with a uniform resource identifier or URI; augmenting the call with the item of media content 101; detecting a user interaction with the item of media content 101; and on termination of the call, performing an action in dependence on the resource identified by the URI. The invention extends to a corresponding system and apparatus.