Call Server Content Presentation for Communication Connections
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Solution Overview
Problem
Current mobile telephone systems provide minimal display content during calls, failing to deliver a multimedia experience that users expect, especially when interacting with callers or called parties, and lack functionality to enhance call management and service provision.
Innovation Solution
A method and apparatus for presenting content to callers and/or called parties before, during, and after a communication session, allowing for actuable controls, enhanced search capabilities, and real-time call control, including the use of a call server to manage content presentation and routing, and enable services like concierge-type assistance and payment processing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If minimal display content is provided during calls, then device complexity is reduced and ease of operation is maintained, but user experience and information delivery are insufficient
Solution Approach 1:
A call server acts as an intermediary between the mobile telephone and the content delivery system. The server receives call information, determines appropriate content based on call context and user profiles, and delivers content to the mobile device. This mediator approach enables rich information delivery without requiring complex content management systems to be embedded in the mobile device itself.
Solution Approach 2:
The call server provides multiple functions including call management, content selection, content delivery, and user profile management through a single system. This multi-functional approach consolidates what would otherwise require separate systems, reducing overall complexity while enabling comprehensive information delivery during calls.
2Adaptability or versatility
If rich multimedia content is presented during calls, then user experience is enhanced, but device complexity and processing requirements increase
Solution Approach 1:
The call server serves as an external intermediary that handles all complex multimedia content generation and management tasks. The mobile device only needs to display and interact with content provided by the server, maintaining simplicity while enabling rich multimedia experiences through the server's capabilities.
Solution Approach 2:
The system moves content management complexity from the device dimension to the network dimension. By placing the content management system on the call server rather than on individual mobile devices, the patent enables rich multimedia capabilities across all devices without requiring each device to have complex local content management systems.
3Productivity
If content presentation rights are auctioned to advertisers, then revenue generation is improved, but call management complexity increases
Solution Approach 1:
The call server automatically manages content presentation rights through auction mechanisms and advertiser bidding systems without requiring manual intervention. The system self-regulates content delivery, tracks usage, and manages revenue generation, reducing the need for complex manual call management while enabling revenue generation from content presentation.
Solution Approach 2:
The system implements feedback loops where content presentation performance, user engagement, and revenue metrics are continuously monitored and used to adjust content delivery decisions. This automated feedback mechanism enables the system to optimize revenue generation while maintaining efficient call management without manual complexity.
Data Source
AI summary
A method and apparatus are provided for presenting content to a caller and/or a called party in association with a telephone call or other communication connection. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call, and may be related to a party participating in the call or may be related to a third party. Presentation of specified content may include assisted sharing, wherein both parties view the same content and one guides or assists the other. A received call may be split into signal and voice channels, with the signal channel used to notify a call controller of the call and the voice channel being directed to an agent selected by the call controller to handle the call.