Call Tracking System Using Interexchange Switch Extraction
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Solution Overview
Problem
Advertisers lack an accurate and timely mechanism to gauge the effectiveness of their advertising campaigns, as existing methods are crude and inefficient, failing to provide detailed caller information such as gender and call completion status.
Innovation Solution
A system and method that involves an interexchange switch extracting caller information, forwarding it to a server manager, and processing it to generate reports, including caller interactions and campaign data, which can be transmitted over the Internet, enabling real-time analysis and identification of effective advertising efforts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If monthly telephone records are used to measure advertising effectiveness, then advertisers can analyze call numbers, but the reporting is crude, inefficient, and untimely
Solution Approach 1:
The patent replaces manual monthly billing review with an automated computer system that continuously monitors call records, extracts caller information, and generates real-time reports. The system automatically processes call data through software applications that analyze caller ID, duration, and campaign associations without human intervention, enabling immediate advertising effectiveness measurement.
Solution Approach 2:
The system performs self-service by automatically extracting caller information from call records, parsing campaign data, generating reports, and transmitting them to advertisers without requiring manual processing. The computer system independently completes the entire measurement and reporting cycle, freeing advertisers from manual analysis while providing continuous real-time insights.
2Loss of information
If conventional telephone billing services are used, then basic call information is available, but crucial information like caller gender and call completion status is not captured
Solution Approach 1:
The patent segments the information collection process into distinct functional modules: caller information extraction from call records, campaign data parsing, caller gender determination through database queries, and call completion status tracking. Each module handles specific data elements separately, making the complex information gathering task manageable and systematic.
Solution Approach 2:
The system introduces computer applications as intermediaries between the telephone network and the advertiser. These applications act as mediators that extract, parse, and analyze call information, bridging the gap between raw call data and meaningful advertising effectiveness metrics without requiring direct complex integration with the telephone infrastructure.
3Productivity
If automated real-time call monitoring is implemented, then immediate campaign effectiveness evaluation is possible, but system complexity increases
Solution Approach 1:
The patent implements a universal computer system that performs multiple functions: monitoring call records in real-time, extracting caller information, parsing campaign data, determining caller demographics, tracking call completion status, generating analytical reports, and transmitting results. This multi-functional approach consolidates what would otherwise require multiple separate systems into a single integrated platform.
Solution Approach 2:
The system establishes continuous feedback loops by real-time monitoring of call records and immediately generating effectiveness reports that feed back to advertisers. This feedback mechanism enables immediate campaign evaluation and adjustment, with the system continuously updating campaign performance data based on actual call patterns and outcomes.
Data Source
AI summary
A system for collecting caller information comprises an interexchange switch adapted to extract caller information associated with a call directed to a telephone number, the interexchange switch further adapted to forward caller information to a server manager, the server manager adapted to forward caller information to a server. The server stores the caller information and parses campaign information from the caller information. The system accumulates the campaign information and forwards the campaign information over the Internet. The server manager may be adapted to execute a script. The script may include executing an option selected from the group consisting of: recording the call, activating voicemail, recording a lost lead capture, requesting the caller's name, and forwarding the call.