Callback Address Encoding for Direct Playback Statistics
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Solution Overview
Problem
Current systems for measuring and reporting media content consumption across video platforms involve multiple intermediaries, making it difficult to obtain accurate playback statistics.
Innovation Solution
A method and system that generate and encode callback address identifiers within media content, allowing user devices to transmit playback statistics directly to a designated server for analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple intermediaries are used to measure and report media content consumption, then the system can provide comprehensive reporting capabilities, but the complexity of the system increases and accurate playback statistics become difficult to obtain
Solution Approach 1:
The patent extracts the callback address identification functionality from the complex intermediary chain and embeds it directly within the media content itself. The encoding module inserts callback address identifiers into the media content, which user devices can then extract and use to directly communicate with destination servers, eliminating the need for multiple intermediary systems while maintaining comprehensive reporting capabilities.
2Adaptability or versatility
If multiple intermediaries are involved in the playback statistics reporting process, then various reporting functions can be provided, but the accuracy of playback statistics deteriorates
Solution Approach 1:
The patent introduces a direct communication mediator mechanism where the callback address identifier embedded in the media content enables user devices to directly transmit playback statistics to destination servers. This eliminates the need for multiple intermediary reporting systems, thereby improving the accuracy of playback statistics while maintaining versatile reporting functions through the standardized callback address format.
3Productivity
If callback address identifiers are encoded within media content, then direct transmission of playback statistics is enabled, but the processing complexity during media content generation increases
Solution Approach 1:
The patent applies preliminary action by embedding the callback address identifier into the media content during the content generation phase. The encoding module prepares and inserts the callback address information in advance, so that when the media content is played back, user devices can immediately extract and use the pre-encoded callback address to transmit statistics without requiring complex real-time processing or additional setup steps.
Data Source
AI summary
Embodiments disclosed herein relate to systems and methods for validating adcopy instructions. A method may include generating, by a computer including one or more processors, media content. The method may also include identifying, by the computer, a destination server to receive playback statistics associated with playback of the media content. Furthermore, the method may include determining, by the computer, a callback address identifier associated with the destination server. Additionally, the method may include encoding, by the computer, the callback address identifier within the media content and transmitting, by the computer, the media content to a user device for playback.