Callback Service for Online Advertisements Using Operator Network Authentication
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Solution Overview
Problem
Existing "call back" methods for online advertisements face low conversion rates due to users' reluctance to provide phone numbers and bear call costs, with advertisers lacking prior user information and inefficient matching of ads to user characteristics.
Innovation Solution
Authentication of users through IP address and SIM card association, enabling a service to trigger calls between users and advertisers' call centers, eliminating complex entry phases and ensuring free access, with operators managing connections and providing user information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If users are asked to enter their telephone number manually, then the advertiser can obtain user contact information, but the conversion rate is low due to user reluctance and procedure abandonment
Solution Approach 1:
The system automatically retrieves the user's telephone number from the operator's network using the terminal's IP address, eliminating the need for manual user input. The user's number is obtained through automated authentication and lookup processes, making the information gathering transparent and effortless for the user.
Solution Approach 2:
The operator's network acts as an intermediary between the user's terminal and the advertiser. The operator's server mediates the connection by receiving the terminal's IP address, looking up the associated telephone number, and providing it to the advertiser, thereby enabling contact information exchange without direct user involvement.
2Ease of operation
If users make outgoing calls to advertisers, then the advertiser can be contacted directly, but the user bears the call cost which deters contact
Solution Approach 1:
Instead of the user initiating an outgoing call to the advertiser, the system inverts the direction by having the operator's network automatically call back the user's terminal. The advertiser's switchboard receives an incoming call from the system, and the user receives an incoming call from the operator's network, making both parties receive calls rather than initiate them.
Solution Approach 2:
The system automatically establishes the call connection without requiring the user to dial or bear call costs. The operator's network self-manages the calling process by automatically initiating calls to both the user's terminal and the advertiser's switchboard, making the contact process free and effortless for the user.
3Adaptability or versatility
If the advertiser displays advertising banners, then the advertiser can reach potential customers, but the advertiser lacks prior information about the user
Solution Approach 1:
The system provides feedback to the advertiser about the user's terminal characteristics and network information. When a user interacts with an advertising banner, the system retrieves the terminal's IP address, looks up associated information from the operator's network, and provides this information back to the advertiser, enabling targeted advertising based on user characteristics.
Data Source
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Figure 3
AI summary
The method involves verifying that a user terminal (16) belongs to a network (15) of the operator, and displaying an advertising banner (26) on a screen of the terminal. Communication between the terminal and a call management server (30) is established. A private internet protocol address (IPpriv) assigned to the terminal is identified, and telephone numbers of the terminal and of a call center (32) are identified. Calls (A1, A2) are initiated toward the user and the center according to the respective numbers. Abutment of the calls is performed to connect the terminal and the center. An independent claim is also included for a communication system for linking a terminal of a user and a call center of an advertiser from an advertising banner from a server of advertising agency.