Callback Acceptance System for Pay-Per-Call Advertising
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Traditional performance-based advertising models, such as paid placement and paid inclusion, require advertisers to have a web presence, which excludes those without a web page or ineffective web pages, limiting their ability to participate in pay-per-click advertising.
Innovation Solution
A system that allows advertisers without a web presence to participate in pay-per-call advertising by assigning a unique telephone number, enabling connections through a non-web based communications path using VoIP technology, and charging advertisers based on call activity, without the need for a web page.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional performance-based advertising models (paid placement, paid inclusion) are used, then advertisers can participate in pay-per-click advertising, but advertisers must have a web presence which excludes those without a web page or ineffective web pages
Solution Approach 1:
The patent introduces a telephone number as an intermediary medium between advertisers and the advertising system. Instead of requiring direct web presence, advertisers receive a unique telephone number that serves as their advertising interface. Customers can call this number to initiate communication, and the system tracks these calls for advertising purposes, thereby eliminating the need for advertisers to maintain web pages while still enabling performance-based advertising participation.
Solution Approach 2:
The patent replaces the web-based mechanical system (web pages, websites, online presence) with a telephony-based system (telephone numbers, voice calls). This substitution allows advertisers without web presence to participate in advertising by using telephone infrastructure instead of internet infrastructure, thereby removing the barrier of requiring web pages while maintaining the core advertising functionality.
2Measurement precision
If a web page is required for advertising participation, then performance tracking is enabled, but advertisers without web pages are excluded from the system
Solution Approach 1:
The patent substitutes web-based tracking mechanisms with telephony-based tracking. Instead of tracking clicks on web pages, the system tracks incoming telephone calls to the unique number provided to the advertiser. The system records call details such as caller ID, call duration, and timing, providing precise performance measurement without requiring the advertiser to have any web presence or technical infrastructure.
Solution Approach 2:
The unique telephone number acts as an intermediary that enables performance tracking without requiring direct web infrastructure from the advertiser. The advertising system receives and processes all calls through this number, tracking performance metrics centrally, while the advertiser simply receives the number and shares it with potential customers. This intermediary approach decouples tracking capability from web presence requirement.
Data Source
AI summary
Systems and methods to selectively block calls from reaching destinations based on an input received from a callback connection. One embodiment includes a web server to receive a selection of an advertisement from an customer and to obtain a communication reference from the customer in response to the selection; a session border controller to interface with a packet switched network; and one or more telecommunication servers coupled to the session border controller and the web server, the one or more telecommunication servers to establish a connection for real time communications using the communication reference, to initiate a connection for real time communications with an advertiser of the advertisement after receiving an indication of acceptance of the connection established using the communication reference; where the advertiser is charged an advertisement fee in response to establishing a connection for real time communications between the advertiser and the customer.