Camera Retrieval Server for Network Camera Advertising
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing methods for inserting advertisements into network camera feeds lack clear metrics for evaluating advertising effectiveness, making it difficult to determine if banner advertisements are displayed with high effectiveness.
Innovation Solution
A camera retrieval server that associates network camera identifiers with display request rates and keyword types, allowing advertisers to input keywords and retrieve network cameras with high display request rates for targeted advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If banner advertisements are inserted into network camera feeds, then advertising reach is improved, but advertising effectiveness cannot be evaluated
Solution Approach 1:
The patent implements a feedback mechanism by collecting display request data from users who interact with banner advertisements in network camera feeds. The system aggregates this data to calculate display request rates, which are then fed back to advertisers to evaluate advertising effectiveness. This closed-loop feedback system enables precise measurement of advertising performance while maintaining broad advertisement distribution.
2Measurement precision
If display request rate data is collected and stored for each network camera, then advertising effectiveness measurement is improved, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary advertisement management server that acts as a mediator between network cameras and advertisers. This server centralizes the collection, storage, and processing of display request rate data, eliminating the need for each network camera to independently manage complex data structures. The intermediary server simplifies the overall system architecture while enabling precise advertising effectiveness measurement through centralized data aggregation and management.
Data Source
AI summary
The present invention is to provide a camera retrieval server, a camera retrieval method, and a program for the camera retrieval server, which enables a network camera with high advertising effectiveness to be recognized and retrieved when a company's advertisement is published. The present invention provides a camera retrieval server associates and stores an identifier identifying a network camera, a link destination display request rate showing a display request rate when the display request is made for a link destination related to a banner advertisement replayed together with a moving image output from the network camera, and a keyword showing the type of the banner advertisement, and accepts an input of a predefined keyword from an advertiser's terminal, compare the entered keyword with keywords stored in the server, and extract an identifier of the network camera with a high display request rate for the link destination.