Camera-Based Video Item Recognition for Seamless Product Placement
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Solution Overview
Problem
Existing video product placement methods disrupt viewer experience, are inefficient for live videos, and struggle to promote relevant items that are not visually manifested, especially digital goods like NFTs, due to reliance on consumer recognition and keyword searches.
Innovation Solution
A method and system that uses a user device camera to capture video content, derive image signatures, and synchronize relevant items with the video content through a cloud-based video search engine, allowing in-the-moment purchasing without interrupting the video playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If product placement is made more prominent within videos, then item recognition and purchase conversion improve, but artistic quality and viewer enjoyment deteriorate
Solution Approach 1:
The system segments the video viewing experience into two separate displays: the main video content remains intact on the primary screen while product information is presented separately on a mobile device screen. This allows prominent product presentation without compromising the artistic quality of the original video content.
Solution Approach 2:
The invention transitions product information from the two-dimensional video frame to a separate spatial dimension (mobile device screen), allowing simultaneous video enjoyment and product interaction without visual interference or degradation of the original content's artistic quality.
2Productivity
If a barcode overlay is added to video content, then in-the-moment purchasing access improves, but visual quality and viewer experience deteriorate
Solution Approach 1:
The system extracts product information and purchasing functionality from the video content itself and relocates it to a separate mobile device interface. This removes the visual disturbance of overlays while maintaining rapid access to purchase options through the separate device display.
3Measurement precision
If video playback is paused for product search, then purchasing accuracy improves, but viewer enjoyment and video flow deteriorate
Solution Approach 1:
The system performs preliminary action by automatically identifying and preparing product information before the viewer needs to purchase. The mobile device proactively displays relevant product details and purchase options, eliminating the need to pause video for searching and maintaining continuous viewing flow.
4Adaptability or versatility
If keyword search is required for product finding, then search flexibility improves, but ease of operation and time efficiency deteriorate
Solution Approach 1:
The system implements self-service by automatically analyzing video content and generating relevant product information without requiring viewer input. The mobile device autonomously identifies products, retrieves information, and presents purchase options, eliminating the need for manual keyword search while maintaining flexibility through automated relevance matching.
Data Source
AI summary
A system and method are suitable for product placement. The system having a user device including a touch-sensitive screen, a camera for capturing video, and a wireless telecommunication module. The mobile device configured present to the user, via the touch-sensitive screen, a live video feed of the view of the camera, receive from the user, input selections to initiate a video search based on the view of the camera, send a video search query to a server that is based on images captured by the camera, receive a response to the video search query from the server and display items appropriate to the view of the camera.