Campaign Attribute Modeling for Self-Service Setup and Spam Control
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Solution Overview
Problem
Current campaign management systems are complex to design and require significant IT assistance, risking unintended spamming of clients due to incorrect setup, which limits their dynamics and effectiveness in reaching target participants.
Innovation Solution
A campaign management system that utilizes user-configurable local participant attributes, allowing designers to create campaign-specific variables and data types without relying on master data, enabling more agile and private campaign execution with reduced risk of cross-contamination.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If campaign management systems use standard logic templates with global participant attributes, then system reliability is improved, but device complexity increases and ease of operation deteriorates
Solution Approach 1:
The patent segments participant attributes into two distinct types: global participant attributes (defined across multiple campaigns) and local participant attributes (defined for individual campaigns). This segmentation allows the system to maintain reliable global data structures while adding flexible local configurations without increasing overall system complexity. The graphical user interface further segments the configuration process into intuitive visual steps, reducing operational complexity.
Solution Approach 2:
The patent adds a new dimension to attribute management by introducing local participant attributes that exist alongside global attributes. This dimensional addition allows campaign designers to specify campaign-specific variations without disrupting the established global attribute framework, thereby maintaining system reliability while enabling greater flexibility and reduced complexity for individual campaign configuration.
2Manufacturing precision
If campaign management systems require IT department assistance for setup, then manufacturing precision is improved, but ease of operation deteriorates and productivity decreases
Solution Approach 1:
The patent implements self-service capabilities by providing a graphical user interface that enables campaign designers to independently configure both global and local participant attributes without requiring IT department assistance. The system includes built-in validation and configuration tools that ensure setup precision while maintaining ease of use, allowing non-technical users to perform tasks that previously required specialized IT knowledge.
Solution Approach 2:
The patent changes the operational parameters of the system by introducing configurable local attributes that can be easily adjusted through the graphical interface. This parameter flexibility allows campaign designers to precisely control campaign behavior without complex programming, achieving high setup precision through intuitive parameter configuration rather than technical expertise.
3Productivity
If campaign management systems use incorrect setup, then productivity increases, but object-affected harmful factors increase due to unintended spamming
Solution Approach 1:
The patent implements feedback mechanisms through the graphical user interface that provide real-time validation and confirmation during campaign configuration. The system monitors and controls the flow of participant records through configured logic templates, providing feedback loops that prevent incorrect setup from resulting in harmful outcomes. This feedback ensures that productivity gains do not lead to unintended spamming or erroneous communications.
Data Source
AI summary
The invention relates to a campaign management system comprising a computer-data processor memory, a graphical user interface (GUI), the management system (CAMS) processing a plurality of participant records (PREC) according to a user-configured process structure (PS) of a plurality of configured logic templates (CLT) configured on the basis of a plurality of logic templates (LT); the graphical user interface (GUI) is arranged to display graphical elements (GE), each graphical element (GE) being associated with a logic template (LT); wherein said logic templates (LT) comprise user editable parameters (UEP) being editable using the graphical user interface (GUI) and an executable program fragment (EPF) being executable on the basis of said user editable parameters (UEP) and one or more of said participant records (PREC); wherein the graphical elements (GE) are couplable using said graphical user interface (GUI) by a user, the coupling defining the process structure (PS) of said executable program fragments (EPF) of said logic templates (LT) in relation to said participant records (PREC); wherein said process structure (PS) and said participant records (PREC) for processing according to said process structure (PS) represent a campaign (CAM); wherein the participant records (PREC) comprise participant attributes (PA) being processable by said executable program fragments (EPF) of said configured logic templates (CLT) according to said process structure (PS) and wherein the participant attributes (PA) comprise global participant attributes (GPA) and local participant attributes (LPA), wherein said global participant attributes (GPA) are defined across a plurality of campaigns (CAM) defined by different respective process structures (PS), and wherein said local participant attributes (LPA) are defined for a subset of said plurality of campaigns CAM).