Campaign Configuration File Generation via Template Parameterization
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Solution Overview
Problem
Current campaign configuration methods in e-commerce lack a standardized function for generating configuration files tailored to different campaign objects, leading to inconsistencies due to cultural and habit differences among target audiences.
Innovation Solution
A campaign configuration method that displays an element to be configured corresponding to a target campaign template, receives campaign configuration information, and generates a campaign configuration file applicable to the deployment terminal, utilizing template files, page rendering information, and context injection parameters to ensure standardized and accurate configuration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If campaign configuration is completed by operator based on own understanding, then flexibility in configuration is improved, but consistency and standardization deteriorate
Solution Approach 1:
The patent transforms campaign configuration from a manual operator-based process to an automated parameter-driven process. Configuration parameters are defined in template files (JSON format) that specify exact values for campaign scope, rules, groups, and other information. This parameterization ensures consistent configuration across different campaigns while maintaining flexibility through programmable parameter adjustment.
Solution Approach 2:
The patent replaces the manual mechanical process of operator-based configuration with an automated computer-based system. The system automatically generates configuration files by reading template files and executing predefined logic, eliminating human subjectivity and ensuring standardized configuration output.
2Manufacturing precision
If standardized configuration generation function is implemented, then configuration consistency is improved, but operation complexity increases
Solution Approach 1:
The patent uses template files as reusable copies of configuration patterns. Each template file contains pre-defined configuration parameters and logic that can be copied and applied to multiple campaigns. This approach standardizes configuration generation while keeping the system manageable through template reuse rather than complex custom development for each campaign.
Solution Approach 2:
The patent segments the configuration system into distinct components: template files containing configuration parameters, processing logic for generating configuration files, and output configuration files for deployment. This segmentation reduces overall system complexity by breaking down the configuration process into independent, manageable modules.
3Adaptability or versatility
If campaign configuration is customized for different campaign objects, then adaptability to different audiences is improved, but configuration time increases
Solution Approach 1:
The patent creates a universal configuration system that handles multiple campaign objects (different cultures, habits, audiences) through a single standardized process. The template files contain adaptable parameters that can be modified for different campaign objects, allowing the same system to serve multiple purposes without requiring separate configuration processes for each audience type.
Data Source
AI summary
The present disclosure provides a campaign configuration method, apparatus, and device, and a storage medium. The method includes: displaying, in response to a select operation on a target campaign template, an element to be configured that corresponds to the target campaign template, where the element to be configured is used to represent campaign information that needs to be configured for a target campaign corresponding to the target campaign template; receiving campaign configuration information entered for the element to be configured; and generating a campaign configuration file corresponding to the target campaign based on the campaign configuration information, where the campaign configuration file is applied to a terminal on which the target campaign is deployed.