Marketing Campaign Graph Layout for Clear Action-Outcome Mapping
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Solution Overview
Problem
Database marketing campaigns become cluttered and difficult to understand due to the large number of actions and outcomes, making it challenging for users to visualize and manage effectively.
Innovation Solution
A computing device displays action-outcome nodes with corresponding outcomes in a graphical format, including graphical links between nodes, and generates computer-readable instructions to execute marketing campaign actions, allowing for real-time data updates and dynamic link adjustments based on audience responses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a detailed decision tree diagram is used to represent all actions and outcomes in a database marketing campaign, then the completeness of campaign information is improved, but the clarity and ease of understanding deteriorates due to clutter and complexity
Solution Approach 1:
The patent divides the marketing campaign into separate action-outcome node pairs, where each node represents a specific action and its corresponding outcomes are displayed independently. This segmentation prevents the cluttered appearance of traditional decision trees while maintaining complete information about each action-outcome relationship.
Solution Approach 2:
The patent transitions from a linear, hierarchical decision tree structure to a multi-dimensional layout where outcomes are positioned around their parent action nodes in a radial or distributed arrangement. This dimensional change allows multiple outcomes to be displayed clearly without creating a cluttered vertical hierarchy, improving readability while preserving information completeness.
2Quantity of substance
If traditional decision tree diagrams are used to display marketing campaign actions and outcomes, then all campaign details can be represented, but the device complexity and visual clutter increase making it difficult for users to quickly understand the information
Solution Approach 1:
The patent segments the marketing campaign representation into discrete action-outcome nodes that can be independently displayed and managed. Each node contains an action and its associated outcomes, allowing the system to handle a large quantity of campaign elements without creating a monolithic complex structure.
Solution Approach 2:
The patent implements dynamic display characteristics where the graphical interface can adapt its presentation based on user interaction, selection, or campaign state. This dynamic behavior allows the system to manage complexity by showing only relevant information at any given moment while maintaining access to all campaign elements.
Data Source
AI summary
An example method involves a computing device displaying a first action-outcome node corresponding to a first marketing-campaign action, displaying a plurality of outcomes of the first marketing-campaign action, positioned around the first action-outcome node, wherein each outcome corresponds to a potential result of the first marketing-campaign action, displaying a second action-outcome node corresponding to a second marketing-campaign action, displaying a plurality of outcomes of the second marketing-campaign action, positioned around the second action-outcome node, wherein each outcome corresponds to a potential result of the second marketing-campaign action, and displaying a graphical link connecting an outcome of the first action-outcome node to the second action-outcome node.