Campaign Logic Templates With Local Attributes for Data Isolation
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Solution Overview
Problem
Current campaign management systems are complex to design and require significant IT assistance, leading to risks of unintentional spamming of clients or contacts, which limits their dynamics and effectiveness in reaching target participants.
Innovation Solution
A campaign management system that utilizes user-configurable local participant attributes, allowing for the creation and management of campaign-specific data within the system, reducing reliance on master data and enabling users to design campaigns without extensive programming knowledge, while maintaining data privacy and avoiding cross-contamination with other campaigns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If campaign management systems use standardized logic templates and process structures, then system reliability and consistency are improved, but device complexity and difficulty of operation increase
Solution Approach 1:
The system allows campaign designers to independently configure and execute campaigns using a visual interface without requiring IT department assistance or programming knowledge. Users can drag and drop logic templates, configure parameters, and deploy campaigns autonomously, transforming the system into a self-service platform that reduces complexity while maintaining reliability through standardized processes.
Solution Approach 2:
The patent introduces an intermediary layer between the user and the complex backend systems. The visual campaign builder and logic templates act as intermediaries that shield users from underlying system complexity while ensuring consistent execution through predefined process structures and standardized templates.
2Stability of the object's composition
If campaign management systems use centralized master data, then data consistency across campaigns is improved, but adaptability to campaign-specific requirements deteriorates
Solution Approach 1:
The patent segments participant attributes into two distinct categories: global participant attributes (from centralized master data) and local participant attributes (campaign-specific). This segmentation allows the system to maintain data consistency for core information while providing flexibility for campaign-specific customizations through locally defined attributes that can be created and managed within individual campaign contexts.
Solution Approach 2:
The system applies local quality by allowing different data attribute structures for different campaigns. Local participant attributes enable each campaign to have customized data fields and structures specific to its requirements, while global attributes maintain consistency across all campaigns. This allows the system to adapt to specific campaign needs without compromising overall data integrity.
3Manufacturing precision
If campaign management systems require extensive programming knowledge, then manufacturing precision and control are improved, but ease of operation and productivity deteriorate
Solution Approach 1:
The patent replaces the mechanical system of programming and code-based configuration with a visual interface system. Users interact with drag-and-drop logic templates and graphical elements instead of writing code, substituting programming mechanics with intuitive visual operations. This maintains configuration precision through structured templates while dramatically improving ease of operation for non-technical users.
Solution Approach 2:
The system uses logic templates as reusable copies of common campaign patterns and processes. Instead of requiring users to program each campaign from scratch, they can copy and adapt pre-built logic templates, ensuring configuration accuracy through proven patterns while reducing the operational complexity and time required for campaign setup.
4Adaptability or versatility
If campaign management systems allow flexible user configuration, then adaptability and ease of operation are improved, but reliability and risk control deteriorate
Solution Approach 1:
The system implements feedback mechanisms that monitor and control campaign execution in real-time. The standardized logic templates and process structures provide built-in feedback loops that validate user configurations, check for potential spamming scenarios, and ensure compliance with communication guidelines. This allows flexible user configuration while maintaining reliability through automated validation and control mechanisms.
Data Source
AI summary
The invention relates to a campaign management system comprising a computer-data processor memory, a graphical user interface (GUI), the management system (CAMS) processing a plurality of participant records (PREC) according to a user-configured process structure (PS) of a plurality of configured logic templates (CLT) configured on the basis of a plurality of logic templates (LT); the graphical user interface (GUI) is arranged to display graphical elements (GE), each graphical element (GE) being associated with a logic template (LT); wherein said logic templates (LT) comprise user editable parameters (UEP) being editable using the graphical user interface (GUI) and an executable program fragment (EPF) being executable on the basis of said user editable parameters (UEP) and one or more of said participant records (PREC); wherein the graphical elements (GE) are couplable using said graphical user interface (GUI) by a user, the coupling defining the process structure (PS) of said executable program fragments (EPF) of said logic templates (LT) in relation to said participant records (PREC); wherein said process structure (PS) and said participant records (PREC) for processing according to said process structure (PS) represent a campaign (CAM); wherein the participant records (PREC) comprise participant attributes (PA) being processable by said executable program fragments (EPF) of said configured logic templates (CLT) according to said process structure (PS) and wherein the participant attributes (PA) comprise global participant attributes (GPA) and local participant attributes (LPA), wherein said global participant attributes (GPA) are defined across a plurality of campaigns (CAM) defined by different respective process structures (PS), and wherein said local participant attributes (LPA) are defined for a subset of said plurality of campaigns CAM).