Capacitive Smart Label for Dynamic Product Information

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Current advertising methods, such as using salesmen or electronic displays, are costly and wasteful, and fail to provide users with interactive, dynamic audio-visual information about products without distracting non-interested individuals.

Innovation Solution

A Smart Label System that uses electronic circuitry to generate and modulate an AC electric field, detecting user proximity and transmitting object information via capacitive coupling, allowing for dynamic audio-visual interaction without the need for salesmen or continuous displays.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If scanning devices or smartphones are used to gather product information, then users can obtain product information, but the user's focus is taken away from the product and the procedure becomes complex

Engineering Contradiction:
Improveproduct information accessVSAvoiduser interaction simplicity
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent introduces an intermediary system consisting of electrodes, electronic circuitry, and communication devices that act as a mediator between the product and the user. This intermediary system captures user attention through audio-visual means while maintaining proximity to the product, thus resolving the contradiction between information access and operational simplicity

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If salesmen are employed to provide product information, then users can obtain detailed information, but the cost increases significantly

Engineering Contradiction:
Improveproduct information provisionVSAvoidcost
Core Design Contradiction:
Loss of informationVSQuantity of substance

Solution Approach 1:

The system enables self-service information provision through automated electronic circuitry that detects user proximity and provides product information autonomously without requiring human salesmen. The electronic display and audio-visual components serve themselves to provide information, eliminating the need for costly human labor

Inventive Principle:
Principle #25Self-service

3Loss of information

If electronic displays with advertisements are kept on during the entire day, then product information is continuously available, but electricity and resources are wasted

Engineering Contradiction:
Improveproduct information availabilityVSAvoidelectricity consumption
Core Design Contradiction:
Loss of informationVSLoss of energy

Solution Approach 1:

The system employs periodic action by activating electronic displays and audio-visual components only during specific periods when a user is detected in proximity. The electronic circuitry continuously monitors for user presence and triggers information display only when needed, rather than operating continuously throughout the day, thus reducing energy waste while maintaining information availability

Inventive Principle:
Principle #19Periodic action

4Loss of information

If electronic displays are used to advertise products, then product information is provided, but non-interested individuals are annoyed and resources are wasted

Engineering Contradiction:
Improveproduct information disseminationVSAvoidnuisance to non-interested users
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The system implements feedback mechanisms through user detection capabilities using electrodes and electronic circuitry. The system receives feedback about user presence and interest level, and adjusts its information provision accordingly. This feedback loop ensures that information is provided only to interested users who are in proximity, preventing nuisance to non-interested individuals while maintaining effective information dissemination

Inventive Principle:
Principle #23Feedback

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables users to interact with products in a dynamic audio-visual manner, providing relevant information only when interested, reducing costs and resource wastage while maintaining user proximity.

Implementation Method 1

a first electrode connected to energizer to distribute the modulated AC electric field over its surface... and at-least one second electronic circuitry capacitively coupled with first electronic circuitry

Methodology Applied
Scientific EffectCapacitive coupling: Capacitance

Implementation Method 2

a second electrode capacitively coupled with first electrode and user to sense the modulated AC electric field altered by the presence of one or more users

Methodology Applied
Scientific EffectCapacitive sensing: Capacitance

Implementation Method 3

a first energy converter connected to second electrode to convert the modulated AC electric field received from the second electrode into DC electric energy

Methodology Applied
Scientific EffectElectrical energy conversion:

Data Source

PatentUS9355351B2System for storing information related to objects and further transmitting the object information to users
Publication Date: 2016.05.31 R2Z INNOVATIONS
  • US9355351B2 patent drawing
  • US9355351B2 patent drawing
  • US9355351B2 patent drawing

AI summary

Disclosed is a system for storing information related to one or more objects and transmitting the object information to one or more users. The system includes first electronic circuitry, second electronic circuitry and third electronic circuitry. The first electronic circuitry interacts with one or more users and one or more objects. The second electronic circuitry capacitively coupled with first electronic circuitry and transmits the object information to the users via capacitive coupling. The third electronic circuitry capacitively coupled with first electronic circuitry via one or more users. The system further transmits the user related object information to one or more output devices.