Card-Based Marketing Campaign GUI
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Solution Overview
Problem
Marketing campaign systems often confuse users with complex logical operations, making it difficult for marketers without expertise in Boolean logic to design and manage campaigns effectively, as prior art visual representations can become overly complicated and hard to follow.
Innovation Solution
A graphical user interface (GUI) that presents marketing campaign elements as cards connected by logical operators, allowing users to easily organize and configure triggers and filters, with options for 'All Filters Must Apply', 'Any Filters Can Apply', and 'Advanced' modes to simplify the representation of logical operations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If journey-based visual representation is used to depict marketing campaign logic, then the campaign structure can be presented visually, but the representation becomes complicated and users get lost and confused quickly with minor increases in complexity
Solution Approach 1:
The patent segments the marketing campaign configuration into discrete, manageable components represented as cards (triggers, filters, actions). Each card is an independent unit that can be easily understood and configured. The cards are then connected through logical operators (AND, OR, NOT) to form the campaign logic, breaking down the complex journey into simple, modular elements that reduce cognitive load and improve ease of operation.
2Manufacturing precision
If complex logical operations are used to define marketing campaign audience, then the campaign can be precisely defined, but marketers without Boolean logic expertise find it difficult to design and manage campaigns
Solution Approach 1:
The patent introduces logical operators (AND, OR, NOT) as intermediaries between the campaign elements (triggers, filters, actions) and the final audience definition. These operators serve as a simplified interface that translates complex Boolean logic into intuitive visual connections. Users can configure precise audience definitions by connecting cards with logical operators without needing to write or understand complex Boolean expressions, thus maintaining precision while improving ease of operation.
3Adaptability or versatility
If journey representation includes multiple branches and sub branches, then the campaign logic can be comprehensively represented, but the marketer designing the campaign quickly becomes confused
Solution Approach 1:
The patent transitions from a hierarchical journey representation (vertical strings with branches) to a dimensional card-based representation where logical relationships are expressed through spatial connections and logical operators. Cards can be arranged in different dimensions and connected with AND/OR/NOT operators, providing a flexible framework that can represent complex multi-branch logic in a more intuitive, less confusing visual format that maintains versatility while improving ease of design.
Data Source
AI summary
A computer implemented method for generating a GUI includes presenting a prompt for an event, receiving an input for an event, and displaying an event as an event card in response to the input for that event. The method also includes presenting a prompt for at least one filter, receiving an input for at least one of filter; and displaying the at least one filter as a card in response to the input for the at least one filter. The method also includes associating a logical operation with the event and the at least one filter, and displaying the logical operation between the event card and the filter card.