Modular Card Display Hook Structure for Stable Wall Mounting

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Solution Overview

Problem

Existing retail display systems for hanging products, such as pegboard and slat-wall systems, are often expensive, unattractive, and unstable, leading to accidental dislodging of hangers and limited functionality, especially for card products, which lack integrated features for maintaining proper display position and product information.

Innovation Solution

A modular display system comprising a planar base with an elongated hook and securing mechanism that can be adjusted in length, allowing for secure attachment to a vertical surface and connection with multiple units, along with integrated features like channels for stability and slots for holding product information cards.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If hangers are individually attached to pegboard or slat-wall using pegs or attachment mechanisms, then the hangers can be mounted on the display system, but the hangers become unstable and frequently become dislodged accidentally by customer attempts to remove products

Engineering Contradiction:
Improvestability of hanger attachmentVSAvoidcustomer ability to remove product
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The display system is divided into modular components: a base unit with securing mechanism for wall attachment, and separate hanger units that attach to the base. This segmentation allows the securing mechanism to provide stable wall attachment while the hanger remains accessible for product removal.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The base acts as an intermediary between the wall and the hanger. The securing mechanism on the base provides stable attachment to the wall, while the hanger attaches to the base rather than directly to the wall, creating a stable intermediate connection point that prevents accidental dislodging.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If hangers are made of metal to add strength and prevent dislodging, then the stability improves, but the cost increases and flexibility decreases compared to plastic alternatives

Engineering Contradiction:
Improvestrength of hangerVSAvoidcost and flexibility
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The hanger incorporates a curved or angled configuration rather than a simple straight hook. This curved design provides structural strength and stability to prevent dislodging while allowing the hanger to be made from less expensive, more flexible materials like plastic. The geometry itself provides the strength rather than relying on material properties.

Inventive Principle:
Principle #14Spheroidality (Curvature)

3Ease of manufacture

If a simple cylindrical hook is used for the hanger, then the manufacturing is simple and cost-effective, but the functionality is limited and the product may rotate or turn making it difficult to maintain proper display position

Engineering Contradiction:
Improvesimplicity of hanger designVSAvoidability to maintain product position
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The hanger features an asymmetric design with a specific angled configuration rather than a symmetric cylindrical shape. This asymmetric geometry provides functional benefits by preventing product rotation and maintaining proper display orientation while remaining simple to manufacture from standard materials.

Inventive Principle:
Principle #4Asymmetry

4Device complexity

If traditional product display systems are used without integrated enhancements, then the design is simple, but the functionality is limited and lacks integrated features for product information display and positioning assistance

Engineering Contradiction:
Improvesimplicity of display systemVSAvoidintegrated functionality
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The display system merges multiple functions into a single integrated base unit: product hanging capability, wall securing mechanism, and information display features are combined in one component. This integration provides enhanced functionality without proportionally increasing complexity, as all features share the common base structure.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The base unit serves multiple functions: it secures to the wall, supports the hanger, and provides integrated features for product information display and positioning. This multi-functionality allows a single component to replace what would traditionally require multiple separate elements, enhancing versatility while maintaining simplicity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS7694933B2Card product display system
Publication Date: 2010.04.13 E2INTERACTIVE INC
  • US7694933B2 patent drawing
  • US7694933B2 patent drawing
  • US7694933B2 patent drawing

AI summary

A display unit for hanging products comprising a substantially planar base having a front side, a back side, a left edge, and a right edge. The display unit may further comprise an elongated hook extending forwardly from the front side of the base, the hook having a proximal end joined to the base and a distal end. In addition, the display unit may comprise a securing mechanism attached to the back side of the base, the securing mechanism being adapted to selectively secure the display unit to a vertical surface.