Card Engine for Dynamic Content Configuration
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Solution Overview
Problem
Mobile devices, such as smartphones, face challenges in presenting relevant content due to their limited screen space and input options, which complicates content control and management for both consumers and providers.
Innovation Solution
A card engine system that dynamically configures content for display on user equipment, utilizing a facts controller and rules engine to manage and format cards based on real-time data and user interactions, allowing for personalized and context-aware content presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content control is implemented on mobile devices, then user experience and relevance of content is improved, but device complexity and difficulty of content management increases
Solution Approach 1:
The patent introduces a server-side content management system that acts as an intermediary between content providers and mobile devices. The server handles complex content configuration, rule editing, and transformation operations, while mobile devices only receive pre-processed content. This mediator approach allows sophisticated content control without burdening the limited mobile device resources.
Solution Approach 2:
The patent extracts complex content management functions from mobile devices and relocates them to a server environment. Operations such as rule editing, content transformation, and configuration are performed externally on the server, leaving mobile devices with simplified content reception and display capabilities only.
2Adaptability or versatility
If more content control features are added to mobile devices, then content personalization is improved, but ease of operation deteriorates due to limited physical and virtual controllers
Solution Approach 1:
The server acts as a mediator that processes user preferences and behavior data to automatically generate personalized content configurations. Users interact with simple interfaces on mobile devices, while the server handles complex personalization logic, rule evaluation, and content adaptation based on user behavior patterns.
Solution Approach 2:
The system implements self-service mechanisms where content is automatically personalized based on user behavior data collected and processed by the server. The system autonomously adjusts content presentation without requiring complex user input or manual configuration, leveraging automated rule evaluation and content transformation.
3Ease of operation
If content management is simplified on mobile devices, then ease of operation is improved, but manufacturing precision and content formatting quality may worsen
Solution Approach 1:
The server serves as an intermediary that performs precise content transformation and formatting operations. While mobile devices use simplified interfaces for content management, the server handles complex content transformation rules, ensuring high precision in content formatting and adaptation before delivering content to mobile devices.
Data Source
AI summary
A card engine may dynamically configure content for display via user equipment (UE). A rules engine may provide constructs to the card engine in the form of card definitions, which the card engine may evaluate using facts obtained from a facts controller. The card engine may create a hierarchy of containers, which are logical abstracts for containing cards. The containers in the hierarchy, which may be organized as a tree, may contain card definitions according to respective themes determined by the card engine. Variants may be assigned weights which can be changed dynamically based on factors such as user behavior, account condition, promotions or offerings. The card having the highest weight within its container is advanced up the tree. When a card reaches the top level of the tree, it may be formatted for display via the user interface and transmitted to the UE accordingly.