Card-Linked Promotion Targeting via Transaction Data
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Solution Overview
Problem
Current systems for providing promotions and advertisements lack efficiency in targeting and delivering personalized offers to users, as they often require additional registration and personally identifiable information, and do not effectively utilize user data for precise targeting.
Innovation Solution
A system and method that identifies target viewer information, determines the probability of acceptance for promotions based on analytics and propensity scores, and associates promotions with transaction accounts, allowing for personalized and efficient delivery of offers without additional registration or intrusive data collection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If additional registration and personally identifiable information collection are required for promotion delivery, then promotion targeting capability is improved, but user convenience and system complexity deteriorate
Solution Approach 1:
The patent extracts and utilizes existing transaction account information that users have already provided for payment purposes, separating the promotion delivery function from additional registration requirements. The system extracts relevant demographic and behavioral data from transaction records without requiring users to provide extra personally identifiable information specifically for promotion receipt.
Solution Approach 2:
The transaction account serves multiple functions: it acts as both a payment instrument and a promotion delivery mechanism. By making the transaction account universal for both purposes, the system eliminates the need for separate registration processes while maintaining the ability to deliver targeted promotions based on transaction history and associated demographic information.
2Productivity
If comprehensive user data collection is performed to enable precise promotion targeting, then advertising effectiveness is improved, but data privacy concerns and user burden increase
Solution Approach 1:
The system allows users to self-determine what information to share by making voluntary disclosures during normal transaction activities. Users control their own data sharing by providing information only when necessary for transaction completion, rather than being required to disclose comprehensive personal information upfront for marketing purposes.
Solution Approach 2:
The system performs preliminary matching of promotions with transaction accounts using already-collected transaction data before users are exposed to promotion offers. This preliminary action uses existing transaction history and associated demographic information to pre-screen and match appropriate promotions, reducing the need for additional data collection at the point of promotion delivery.
3Device complexity
If traditional promotion delivery methods are used without transaction account integration, then system simplicity is maintained, but promotion acceptance probability and user personalization deteriorate
Solution Approach 1:
The patent merges the promotion delivery system with the existing transaction account infrastructure, combining two previously separate functions into a unified system. This integration leverages the established transaction account database and communication channels to deliver promotions, maintaining system simplicity while significantly improving promotion acceptance through personalized targeting based on transaction history.
Data Source
AI summary
A system and method are disclosed for providing a promotion associated with a transaction account. Target viewer information associated with at least one person targeted to receive an ad is identified. In accordance with the target viewer information and the ad, a probability of the at least one person to accept the promotion is determined. Promotion information associated with the promotion is selected as a function of the determined probability, and the promotion information is transmitted to a computing device associated with the at least one person. An acceptance of the promotion is received from the computing device associated with the at least one person, and processed to associate the promotion with the transaction account.