Card-Linked Promotion Targeting via Transaction Match Keys
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Solution Overview
Problem
Current systems for providing promotions and advertisements lack efficiency in targeting and optimizing campaigns, as they often require users to register and provide personally identifiable information, and do not effectively utilize transaction accounts for redeemable offers, leading to increased costs and complexity for retailers.
Innovation Solution
A system and method that associates promotions with transaction accounts, such as credit or debit cards, within an online network, using match keys to access user data and optimize promotions, targeting, and campaigns by analyzing user behavior and preferences, allowing for the generation of loyalty programs and partnerships without additional registration or financial information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If users are required to register and provide personally identifiable information for promotions, then targeting accuracy can be improved, but system complexity and user friction increase
Solution Approach 1:
The patent extracts the personally identifiable information requirement from the promotion redemption process. Instead of requiring users to register with PII, the system uses only the transaction account number (e.g., credit card number) as the identifier. This separates the authentication function from the data collection function, allowing accurate targeting through transaction history without the complexity of managing PII registration systems.
Solution Approach 2:
The transaction account number serves multiple functions simultaneously: it acts as the user identifier for promotion redemption, the key for accessing transaction history, and the basis for generating match keys. This multi-functionality eliminates the need for separate registration systems while maintaining targeting accuracy through the universal use of the existing transaction account.
2Ease of manufacture
If traditional promotion systems are used without transaction account integration, then implementation is simpler, but optimization capability and loyalty program effectiveness are reduced
Solution Approach 1:
The system performs preliminary actions by collecting and analyzing transaction history data before promotion redemption. Match keys are generated in advance based on transaction patterns, and user profiles are built from historical data. This preliminary data preparation enables real-time optimization without adding complexity to the redemption process itself.
Solution Approach 2:
The patent introduces match keys as an intermediary between the transaction account system and the promotion redemption system. These match keys enable the connection between transaction history and promotion eligibility without requiring direct integration between complex systems, thus maintaining implementation simplicity while enabling advanced optimization capabilities.
3Measurement precision
If multiple data sources are integrated for consumer profiling, then targeting precision is improved, but data privacy concerns and system complexity increase
Solution Approach 1:
The system uses self-service principles by leveraging data that users have already provided voluntarily for transaction purposes. The transaction account number and transaction history are data the user has already shared with the financial system, eliminating the need for additional data collection that would raise privacy concerns. The system serves itself by using existing data infrastructure.
4Productivity
If additional user information collection is implemented for loyalty programs, then program effectiveness is improved, but user friction and registration burden increase
Solution Approach 1:
The patent merges the loyalty program enrollment with the existing transaction account system. Users enroll in loyalty programs automatically through their transaction account without separate registration. The match key system combines promotion management and loyalty tracking into a unified process, eliminating redundant user actions while maintaining program effectiveness through integrated data usage.
Data Source
AI summary
A system and method for optimizing at least one of a promotion, a targeting of the promotion, and a campaign associated with the promotion. Acceptances of the promotion are received following each user's selection of the promotion. Information representing users is received from publisher computing devices. Thereafter, respective match keys are generated that are usable to access information representing transaction accounts of each of the users. The match keys are transmitted computing device(s) having access to information representing transaction accounts. Information representing a selected one account is received. For users who redeemed the promotion, the promotion is associated with the selected one transaction account. Thereafter, as a function of the received selection of the transaction account and/or associating the promotion with a selected one transaction account, the at least one processor optimizes the promotion, a targeting of the promotion to other users, and/or a campaign associated with the promotion.