Transaction Card Package Assembly with Sample Product Integration

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Solution Overview

Problem

The market for transaction cards, such as gift and debit cards, lacks an efficient system for promoting additional products or services, as existing methods do not effectively integrate sample products with card purchases to enhance consumer interest and sales tracking.

Innovation Solution

A transaction card package assembly system that includes a card holder, one or more transaction cards, and a sample product, along with a computer-implemented method for processing these packages, allowing for correlation, activation, deactivation, and data management through a point of sale terminal and a processing system that updates datastores and communicates with issuers and vendors.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If sample products are included with transaction cards to promote additional products, then consumer interest and sales are enhanced, but system complexity and processing requirements increase

Engineering Contradiction:
Improvesales promotion effectivenessVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent combines the transaction card, sample product, and promotional functionality into a single integrated package assembly. The card holder structure merges multiple functions: securing the transaction card, attaching the sample product, and providing promotional information. This consolidation enhances sales promotion effectiveness while managing system complexity through functional integration rather than separate components.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The transaction card package assembly serves multiple functions simultaneously: it acts as a transaction medium, a promotional vehicle, a sample distribution mechanism, and a data tracking system. The system handles card transactions, sample product correlation, activation/deactivation, and sales tracking through a unified processing architecture that communicates with multiple entities (issuers, vendors, point of sale terminals) through standardized interfaces.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Loss of information

If a processing system correlates transaction cards with sample products and manages activation/redemption, then sales tracking is improved, but processing time and computational resources increase

Engineering Contradiction:
Improvesales tracking accuracyVSAvoidprocessing time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-establishing correlation rules and eligibility criteria between transaction cards and sample products before actual transactions occur. The processing system is pre-configured with datastore structures, correlation logic, and activation protocols, enabling rapid processing during actual card transactions without requiring complex real-time computations.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements feedback mechanisms where the processing system continuously updates datastore records with transaction information, correlation status, and redemption data. This feedback loop ensures accurate sales tracking by maintaining synchronized information across all entities (issuers, vendors, terminals) while using efficient database operations to minimize processing time.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If multiple entities (issuers, vendors, terminals) are integrated into the processing system, then data management capability is enhanced, but communication overhead and system complexity increase

Engineering Contradiction:
Improvedata management capabilityVSAvoidcommunication overhead
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The processing system acts as an intermediary layer between multiple entities (issuers, vendors, point of sale terminals). It provides standardized communication interfaces and protocols that simplify interactions, translating between different entity requirements and maintaining a unified datastore. This mediator role enhances data management capability while managing communication overhead through standardized message formats and centralized coordination.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS12073379B2Systems and methods for providing a transaction card package assembly including sample product or service
Publication Date: 2024.08.27 BLACKHAWK NETWORK INC
  • US12073379B2 patent drawing
  • US12073379B2 patent drawing
  • US12073379B2 patent drawing

AI summary

A transaction card package assembly comprising at least one transaction card, at least one sample product, and a card holder, and methods and system for processing the same.