Carrier Subscriber Data Insertion for Mobile Ad Targeting
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Solution Overview
Problem
Existing advertising systems for mobile devices lack the ability to effectively utilize carrier-controlled subscriber data for targeted advertising, leading to inconsistent and privacy-invasive data collection practices, and increased latency in delivering relevant ads.
Innovation Solution
A system and method that inserts carrier-controlled subscriber data into advertisement requests, leveraging a subscriber data insertion unit between the publisher server and the ad server, enabling targeted advertising while maintaining subscriber privacy and minimizing latency.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If publishers maintain and pass behavioral and demographic data to ad servers for targeted advertising, then advertising targeting capability is improved, but data consistency and subscriber privacy are worsened
Solution Approach 1:
The patent introduces an ad server as an intermediary component that receives subscriber data from the wireless communication system and processes advertisement requests without requiring publishers to directly maintain or share subscriber data. This mediator approach enables targeted advertising while preserving data consistency and subscriber privacy, as the ad server centrally manages the subscriber data and controls its usage for advertising purposes
2Adaptability or versatility
If publishers directly access subscriber data for advertising, then advertising personalization is improved, but system complexity and data security requirements are worsened
Solution Approach 1:
The ad server acts as an intermediary that handles all data access and processing operations. Publishers send advertisement requests to the ad server, which then queries the wireless communication system for relevant subscriber data and returns personalized advertisements. This eliminates the need for publishers to directly access or store subscriber data, thereby reducing system complexity and data security requirements while maintaining advertising personalization capabilities
Solution Approach 2:
The system enables the ad server to autonomously retrieve subscriber data, process advertising requests, and generate personalized advertisements without requiring publishers to maintain subscriber databases or implement complex data security measures. The ad server self-manages the entire data access and advertisement generation process
Data Source
AI summary
A method is provided for subscriber data insertion into advertisement requests. The method includes receiving a request for advertising content for a subscriber from a publisher. The request contains a unique subscriber identifier associated with the subscriber. The method further includes obtaining carrier controlled subscriber data related to the subscriber based on the unique subscriber identifier. The method additionally includes inserting the carrier controlled subscriber data into the request.