Electronic Cart Bonus Comparison Interface

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Solution Overview

Problem

In conventional Internet shopping, users may miss out on more valuable bonuses by not being presented with similar products that offer better incentives before finalizing their purchases from the shopping cart.

Innovation Solution

An order accepting device and method that acquires a similar product with a more advantageous bonus, allowing users to compare and choose a more beneficial option by presenting both products in the shopping cart, with the system accepting orders for the first product and swapping it with the second product when the user selects the more advantageous option.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If the system presents only the product in the shopping cart for purchase, then the purchase process is simple and fast, but the user may miss out on more valuable bonuses from similar products

Engineering Contradiction:

Improvebonus informationVSAvoidsystem complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by automatically acquiring similar products and their bonus information before the user completes the purchase. This allows the user to see all available bonus options in advance, ensuring no valuable bonus information is lost while maintaining a simple interface.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The presentation unit acts as an intermediary between the shopping cart system and the user, selectively displaying similar products and their bonus information without complicating the overall purchase flow. This mediator function provides comprehensive information while maintaining system simplicity.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Loss of time

If the system presents similar products with better bonuses, then the user can make more advantageous choices, but the user may need more time to compare and decide

Engineering Contradiction:

Improvedecision timeVSAvoiduser convenience

Core Design Contradiction:

Loss of timeVSEase of operation

Solution Approach 1:

The system applies local quality by selectively presenting only those similar products that offer more advantageous bonuses, rather than showing all similar products. This targeted approach reduces comparison time while maintaining user convenience by focusing only on relevant alternatives.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system changes the parameter of product selection by filtering similar products based on bonus advantage criteria. This parameter-based filtering reduces the number of products the user needs to compare, thereby reducing decision time while preserving ease of operation.

Inventive Principle:

Principle #35Parameter changes

3Productivity

If the system automatically swaps the product in the cart with a similar product offering a better bonus, then the user receives maximum benefit, but the user loses control over their purchase choice

Engineering Contradiction:

Improvebonus acquisition efficiencyVSAvoiduser autonomy loss

Core Design Contradiction:

ProductivityVSObject-generated harmful factors

Solution Approach 1:

The system implements feedback by presenting the similar product information to the user and waiting for their selection. The user's choice (or lack thereof) provides feedback that determines whether the product should be swapped, thus maintaining user autonomy while still achieving efficient bonus acquisition when the user agrees.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system enables self-service by allowing the user to review the presented similar products and their bonuses, then make their own decision about whether to swap. This self-service approach maintains user control while achieving efficient bonus optimization when the user chooses to accept the better offer.

Inventive Principle:

Principle #25Self-service

4Adaptability or versatility

If the system presents multiple similar products for comparison, then the user has more options to choose from, but the interface becomes more complex and difficult to navigate

Engineering Contradiction:

Improveproduct selection flexibilityVSAvoidinterface complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system applies partial action by presenting only a subset of similar products - specifically those that offer more advantageous bonuses - rather than showing all possible similar products. This partial presentation provides sufficient flexibility for users to find better deals without overwhelming them with excessive options that would complicate the interface.

Inventive Principle:

Principle #16Partial or excessive action

Data Source

PatentUS10949908B2Order accepting device, order accepting method, and order accepting process

Publication Date: 2021.03.16 RAKUTEN GROUP INC

AI summary

An acquirer (101) acquires, when a first product is dropped into an electronic cart, a second product similar to the first product, a first bonus provided on condition that an order for the first product is placed, and a second bonus provided on condition that an order for the second product is placed. A presenter (102) presents a form in which a first object related to the first product dropped into the electronic cart is arranged and a second object related to the acquired second product is further arranged, if the acquired second bonus is more advantageous than the acquired first bonus. An acceptor (103) accepts an order for the first product if the first object is operated. A cart manager (104) drops the second product in the electronic cart if the second object is operated.