Carton Display Panel Angled Edge Stabilizer

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Solution Overview

Problem

Current carton designs for product packaging lack an effective visual enhancement that captures customer attention and interest, particularly in displaying products like toothpaste tubes, and often fail to maintain a stable rectangular shape during use.

Innovation Solution

A carton design featuring a display panel positioned between the product storage space and a cutout, with a presentation area visible through the cutout, and incorporating an angled edge on the display panel to prevent snagging, along with stabilizer openings and hooks to prevent twisting, all while being made from materials like cardboard or plastic.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If a carton includes a display panel visible through a cutout to enhance visual appeal, then the visual appeal and customer attraction are improved, but the structural stability and resistance to twisting are worsened

Engineering Contradiction:
Improvevisual appealVSAvoidstructural stability
Core Design Contradiction:
ShapeVSStability of the object's composition

Solution Approach 1:

The carton is divided into multiple panels including major panels that define the product storage space and a separate display panel that is visible through a cutout. This segmentation allows the display panel to enhance visual appeal while the major panels maintain structural stability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different parts of the carton are given different functions: the major panels provide structural support and stability, while the display panel provides visual appeal. The display panel is positioned specifically to be visible through a cutout in one of the major panels, allowing local optimization of both structural and aesthetic qualities.

Inventive Principle:
Principle #3Local quality

2Loss of information

If the display panel is positioned to be visible through the cutout, then the presentation area is effectively displayed, but the carton becomes prone to twisting and deformation

Engineering Contradiction:
Improvepresentation area visibilityVSAvoidresistance to twisting
Core Design Contradiction:
Loss of informationVSStability of the object's composition

Solution Approach 1:

The display panel is positioned asymmetrically within the carton structure, specifically between the product storage space and the cutout. This asymmetric positioning optimizes the visibility of the presentation area while the overall symmetric structure of the major panels maintains resistance to twisting.

Inventive Principle:
Principle #4Asymmetry

Solution Approach 2:

The display panel acts as an intermediary element between the product storage space and the external environment (through the cutout). It provides visual information to customers while the major panels serve as intermediaries that maintain structural integrity and prevent twisting.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of manufacture

If the carton uses a simple structure to reduce manufacturing complexity, then the ease of manufacture is improved, but the ability to prevent snagging and maintain structural integrity is worsened

Engineering Contradiction:
Improvemanufacturing simplicityVSAvoidsnagging and deformation
Core Design Contradiction:
Ease of manufactureVSObject-affected harmful factors

Solution Approach 1:

The carton incorporates an angled edge on the display panel that dynamically prevents snagging of products during insertion and removal. This dynamic feature addresses the snagging issue without requiring complex manufacturing processes.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The angled edge on the display panel introduces a dimensional feature that prevents snagging. By changing the edge geometry from a simple straight edge to an angled edge, the carton prevents harmful snagging effects while maintaining manufacturing simplicity.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentEP3317194B1Display carton
Publication Date: 2020.01.29 COLGATE PALMOLIVE CO
  • EP3317194B1 patent drawingFigure 1
  • EP3317194B1 patent drawingFigure 2
  • EP3317194B1 patent drawingFigure 3

AI summary

A carton for storing a product can include a plurality of panels, including a plurality of major panels and at least one display panel that at least partially define a product storage space. The carton can further include a cutout or window in one or more of the major panels, and a presentation area on a surface of the display panel. After the carton is sealed, the presentation area is visible through the cutout. The display panel may be positioned between the product storage space and the cutout.