Carton Display Window with Integrated Panel for Premium Items

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Solution Overview

Problem

Existing carton packaging designs that incorporate premium items require separate trays, increasing manufacturing costs and complexity.

Innovation Solution

A carton blank design with a display window and integrated display panel allows a premium article to be mounted between the panels, visible from the exterior without additional trays, reducing manufacturing costs and preventing contamination or pilferage.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a separate premium tray is used to house a promotional product, then the promotional product can be displayed and kept separate from contents, but the cost and difficulty of manufacture increase

Engineering Contradiction:
Improveseparation of premium article from contentsVSAvoidmanufacturing complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent integrates the display panel directly into the carton structure, eliminating the need for a separate premium tray. The display panel is formed as part of the carton blank itself, with the premium article mounted directly on this integrated panel, thereby combining the functions of containment and display into a single structure.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The carton blank is designed to serve multiple functions: it contains the product contents, provides a display surface through the integrated display panel, and secures the premium article. This multi-functional design eliminates the need for additional separate components like premium trays.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If a separate premium tray is used to house a promotional product, then the promotional product can be displayed and kept separate from contents, but the cost of manufacture increases

Engineering Contradiction:
Improveseparation of premium article from contentsVSAvoidmanufacturing cost
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The patent integrates the display panel directly into the carton structure, eliminating the need for a separate premium tray. The display panel is formed as part of the carton blank itself, with the premium article mounted directly on this integrated panel, thereby combining the functions of containment and display into a single structure.

Inventive Principle:
Principle #5Merging (Combining)

3Loss of information

If the display window is made large enough to showcase the article, then the article is visible from exterior, but the article can be removed through the window increasing pilferage risk

Engineering Contradiction:
Improvevisibility of premium articleVSAvoidsecurity against pilferage
Core Design Contradiction:
Loss of informationVSReliability

Solution Approach 1:

The display window is designed with specific local characteristics - it is sized to provide adequate visibility of the premium article while being too small to allow removal. The window's dimensions are optimized to maintain its primary function as a display feature rather than an access feature.

Inventive Principle:
Principle #3Local quality

4Reliability

If additional mounting trays or inserts are used to mount the article, then the article can be securely mounted, but the cost of manufacture increases

Engineering Contradiction:
Improvesecure mounting of articleVSAvoidmanufacturing cost
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The patent integrates the display panel directly into the carton structure, eliminating the need for a separate premium tray. The display panel is formed as part of the carton blank itself, with the premium article mounted directly on this integrated panel, thereby combining the functions of containment and display into a single structure.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS7581644B2Carton with display window
Publication Date: 2009.09.01 GRAPHIC PACKAGING INTERNATIONAL LLC
  • US7581644B2 patent drawing
  • US7581644B2 patent drawing
  • US7581644B2 patent drawing

AI summary

A carton is formed from a blank having a longitudinal length and a transverse width. The blank has a front panel with a display window, a first side panel, a back panel, a second side panel, and a display panel. The display panel has a central portion and a marginal portion that circumscribes the central portion. The marginal portion is at least partially defined by at least two spaced-apart transverse fold lines and at least two longitudinal edges extending between the fold lines. At least a portion of the display panel is positionable to face the display window in the carton formed from the blank. At least one strut is cut from the central portion of the display panel. Each strut comprises a base panel foldably connected to the display panel and an adhesive flap foldably connected to the base panel.