Carton With Tray Access Opening

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Solution Overview

Problem

Existing packaging solutions for perishable goods like confectionery and snacks are not aesthetically pleasing, difficult to use, and less ideal for gradual consumption, as they require the tray to be removed from the carton before opening, which is inconvenient for display and reuse.

Innovation Solution

A package assembly featuring a carton with a tubular sleeve design that allows the tray to be accessed without removing it from the carton, with a sliding flange mechanism and foldable flaps for easy opening and resealing, using a blank of foldable material to form the carton that can be manufactured efficiently.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If the tray is placed inside a carton box to improve aesthetics, then the appearance is improved, but the tray must be removed from the carton before opening which is inconvenient

Engineering Contradiction:
ImproveaestheticsVSAvoidconvenience of opening
Core Design Contradiction:
ShapeVSEase of operation

Solution Approach 1:

The carton is segmented into a tubular sleeve portion and a supporting structure portion, allowing the tray to be accessed through an opening in the top wall while the supporting structure provides stability. This segmentation enables the tray to remain in the carton during opening operations.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The opening in the top wall acts as an intermediary access point, allowing users to reach the tray and peel the film without removing the tray from the carton. The supporting structure serves as a mediator to maintain carton integrity while enabling this access.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If the tray is removed from the carton after opening, then access to contents is achieved, but the carton must be discarded which is wasteful for gradual consumption

Engineering Contradiction:
Improveaccess to contentsVSAvoidcarton waste
Core Design Contradiction:
Ease of operationVSLoss of substance

Solution Approach 1:

The carton is designed to serve multiple functions: it provides aesthetic packaging, structural support during transport, and a reusable container for gradual consumption. The opening in the top wall allows the carton to function as a display and storage container even after the tray is opened.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The design enables recovery of the carton for continued use. Instead of discarding the carton after opening, users can keep the tray in the carton and access additional contents through the opening, extending the usable life of the packaging.

Inventive Principle:
Principle #34Discarding and recovering

3Ease of manufacture

If a traditional sealed tray design is used, then manufacturing is simple, but the package assembly is not aesthetically pleasing and requires tray removal

Engineering Contradiction:
Improvemanufacturing simplicityVSAvoidaesthetics
Core Design Contradiction:
Ease of manufactureVSShape

Solution Approach 1:

The carton is divided into functional segments (tubular sleeve portion and supporting structure portion) that can be manufactured separately and assembled, maintaining manufacturing simplicity while achieving improved aesthetics and functionality.

Inventive Principle:
Principle #1Segmentation

4Ease of operation

If the flange is fully exposed above the carton, then access to the tray is easy, but the structural support and stability are reduced

Engineering Contradiction:
Improvetray accessibilityVSAvoidstructural support
Core Design Contradiction:
Ease of operationVSStrength

Solution Approach 1:

The supporting structure is localized to specific regions of the carton where support is needed, rather than providing uniform support throughout. This localized support maintains structural integrity while allowing tray access in other areas.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The supporting structure extends vertically within the carton, utilizing the vertical dimension to provide support without interfering with horizontal tray access through the opening in the top wall.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentEP3227194B1A package assembly, a blank and a method of manufacturing a package assembly
Publication Date: 2019.03.27 KRAFT FOODS R&D INC(US)
  • EP3227194B1 patent drawingFigure 1
  • EP3227194B1 patent drawingFigure 2
  • EP3227194B1 patent drawingFigure 3

AI summary

Carton With Tray A package assembly comprises a carton (4) having a main body (20) including a bottom, top, front, and rear walls (24, 22, 26, 28) which define an interior volume in which a tray (6) is retained. The tray has peripheral flange (14) and is closed by means of flexible film (16) peelably secured to the flange. An opening (34) in the top wall allows the film to be peeled open whilst the tray is in the carton. The bottom, top, front, and rear walls define a tubular sleeve, the tray flange (14) is located below the top wall and the front wall has a supporting region (26a) in which a supporting structure is located below a portion of the flange. The tray (14) can be inserted into a partially erected carton (4) from one side.