Cash Handling Fee Reduction Through Selectable Advertisements
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Solution Overview
Problem
Conventional cash handling systems impose an additional burden on customers by requiring them to view advertisements without considering their interest, limiting their choice to either viewing or not viewing, which may be uninteresting.
Innovation Solution
A cash handling system that allows customers to select from multiple advertisements of varying durations and companies, adjusting the service fee based on their viewing, using sensors to detect engagement, and offering personalized advertisements based on customer attributes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If the customer is required to view an advertisement to reduce the service fee, then the service fee is reduced, but the customer is imposed with an additional burden of viewing advertisements they may not be interested in
Solution Approach 1:
The patent changes the parameter of advertisement selection from fixed (view or not view) to variable (multiple types with different playback periods). This allows the system to adapt to different customer preferences while maintaining the service fee reduction mechanism, thereby reducing customer burden without compromising the effectiveness of advertisement delivery.
2Ease of manufacture
If the customer selects to view an advertisement, then the service fee is reduced, but the customer has to keep viewing the advertisement even if not interested
Solution Approach 1:
The patent introduces dynamic control of advertisement playback based on customer attention detection. The system dynamically adjusts the advertisement viewing requirement - if the customer is detected to be paying attention, the advertisement continues to play and service fee is reduced; if the customer is not paying attention, the system can switch to another advertisement type or adjust playback. This dynamic approach optimizes the balance between service fee reduction and customer time investment.
3Adaptability or versatility
If multiple types of advertisements are provided for selection, then customer choice is enhanced, but the system complexity increases
Solution Approach 1:
The patent segments the advertisement system into multiple independent advertisement types with different characteristics (playback periods, companies, content). Each advertisement type can be independently selected and controlled. This segmentation allows the system to provide diverse choices to customers while managing complexity through modular design, where each advertisement type is a separate, manageable unit.
4Ease of manufacture
If the advertisement playback period is extended to provide more value, then the service fee reduction amount increases, but the customer time investment increases
Solution Approach 1:
The patent makes the advertisement playback period dynamic rather than fixed. The system can adjust the playback period based on customer selection and detected attention level. If the customer is actively watching, the system can extend playback to provide greater service fee reduction. If the customer is not watching, the system can shorten or pause playback. This dynamic adjustment optimizes the trade-off between service fee reduction amount and customer time investment.
Data Source
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AI summary
A cash handling system for performing cash handling for a customer with a service fee charged to the customer, includes: a display unit configured to display a selection screen for selecting an advertisement from among a plurality of types of advertisements; an operation unit configured to accept a selection operation performed by the customer on the selection screen; and a control unit configured to reduce the service fee for the cash handling according to an advertisement selected based on the selection operation.