Casino Beacon Signal Heat Map Targeted Message Delivery
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Solution Overview
Problem
Existing casino systems struggle to provide targeted gaming-related messages to players without relying on player rewards cards, resulting in incomplete data and ineffective marketing.
Innovation Solution
A server system and method that uses communication devices equipped with sensors to detect signals from beacons in predefined zones, generating heat maps to define cells based on signal magnitude, and displaying targeted messages on electronic displays.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If player rewards cards are used to track game-playing history, then customized messages can be generated for players, but not all games require a player rewards card resulting in incomplete information
Solution Approach 1:
The patent introduces beacons as intermediary devices placed throughout the casino that transmit signals detectable by communication devices. This mediator system enables tracking of player location and gaming activity across all games regardless of whether a rewards card is used, thereby completing the information gap while maintaining universal applicability across different game types.
2Loss of time
If traditional player tracking systems are used, then gaming history can be recorded, but real-time location-based message delivery is not achieved
Solution Approach 1:
The patent replaces traditional mechanical card-based tracking systems with an electronic signal-based system using beacons and communication devices. This substitution enables real-time detection of player location through signal transmission and reception, allowing immediate message delivery based on current position without the delays and manual operations associated with card-based systems.
Solution Approach 2:
The system monitors changes in signal parameters (signal strength, presence/absence of beacon signals) to determine player location and trigger appropriate messages. By detecting parameter changes in real-time as players move between zones, the system achieves timely message delivery while maintaining operational simplicity through automated parameter-based triggering.
3Measurement precision
If beacons and sensors are deployed throughout the casino, then real-time location tracking is achieved, but device complexity increases
Solution Approach 1:
The patent divides the casino into discrete zones, each equipped with a beacon. This segmentation approach enables precise location tracking by determining which zone's beacon signal is detected by the communication device. The segmentation into manageable zones reduces the overall complexity compared to a continuous tracking system while maintaining sufficient measurement precision for targeted message delivery.
Data Source
AI summary
A server system for electronic games includes a memory and a processor configured to execute instructions stored in the memory. When the instructions are executed, the instructions cause the processor to receive from a communication device, a plurality of first signals generated in response to the communication device entering one or more predefined zones associated with the electronic games, and generate, based on the plurality of first signals, a heat map that defines one or more cells based upon a magnitude of a data element of the first signals.