Casino Incentive System Using Electronic Notifications
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Solution Overview
Problem
Casinos face challenges in recruiting new players due to high barriers to entry and the expense of marketing, as many individuals are ineligible to gamble or do not find gambling appealing, leading to a need for innovative methods to incentivize visits and increase player loyalty.
Innovation Solution
Implementing a system that offers players incentives, such as non-cashable credits or promotional prizes, through online games that can be played away from the casino, with outcomes that require redemption at the casino, leveraging player tracking systems and communication networks to automate monitoring and fulfillment processes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If casinos offer traditional incentives requiring visits to the casino location, then player loyalty and revenue are improved, but the effort and time required from players increases, leading to forgotten or unclaimed incentives
Solution Approach 1:
The system performs preliminary actions by automatically notifying players of their won incentives through electronic communications (email, SMS, push notifications) before they need to visit the casino. The incentive is awarded and tracked in advance, eliminating the need for players to physically return to claim it, thus reducing time loss while maintaining incentive effectiveness
Solution Approach 2:
An electronic notification system acts as an intermediary between the casino's player tracking system and the player. This intermediary automatically communicates incentive awards to players, eliminating the need for direct player-casino interaction for incentive collection, thereby reducing the time and effort players must invest
2Productivity
If casinos provide substantial incentives to attract new players, then player acquisition is improved, but marketing expenses and operational costs increase significantly
Solution Approach 1:
The system enables self-service by allowing players to automatically receive and manage their own incentives through electronic notifications and mobile devices. Players can view their incentive status, claim rewards, and track their activity without requiring extensive casino staff intervention or expensive marketing campaigns, reducing operational costs while maintaining player acquisition effectiveness
Solution Approach 2:
The system changes the parameter of incentive delivery from physical/cash-based to electronic/digital format. This transformation allows for more efficient tracking, automatic notification, and reduced administrative overhead, enabling casinos to allocate resources more effectively toward player acquisition rather than incentive management
3Ease of operation
If casinos require players to return to the casino to learn prize values or collect incentives, then player engagement is improved, but player convenience deteriorates, causing disengagement and forgetfulness
Solution Approach 1:
The system implements immediate feedback by electronically notifying players instantly when they win an incentive or when their incentive is ready for collection. This real-time feedback eliminates uncertainty and the need for players to physically return to check their status, improving convenience while maintaining reliable player engagement through automated communication channels
Data Source
AI summary
A system and method is provided for incentivizing players to visit a gambling location. In one aspect, a qualified person is invited to play an electronic game which has a plurality of outcomes, at least one of which is a winning outcome. In one embodiment, the qualified person may be required to redeem the outcome at the gambling location. In another embodiment, the person may be required to redeem the outcome at a redemption location.