Remote Casino Loyalty Program Entry System

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Solution Overview

Problem

Land-based casinos face challenges in incentivizing frequent player program members to visit their establishments due to inconvenience and competition from online betting sites, as existing programs do not provide sufficient additional pull for customers to return to the land-based casino.

Innovation Solution

A method that allows frequent player program members to remotely swipe their membership cards or enter unique identifiers using devices like kiosks, personal computers, or handheld devices, offering incentives such as prizes or rewards that can be redeemed upon visiting the land-based casino, encouraging frequent remote interaction and eventual physical visit.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If frequent player programs provide incentives for visiting land-based casinos, then customer loyalty and visit frequency should improve, but the inconvenience of traveling to physical locations and competition from online betting sites reduce the effectiveness of these programs

Engineering Contradiction:
Improveprogram effectivenessVSAvoidcustomer convenience
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent extends the frequent player program from physical casino locations to remote digital environments. Players can participate in online games of chance and access incentive programs through computers and other remote devices, adding a digital dimension to the traditionally location-based program. This allows players to engage with the program conveniently from anywhere without traveling to the casino.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The system uses computer systems, networks, and digital communication technologies as intermediaries to connect players with the casino and deliver incentives. Remote entry devices and online platforms serve as mediators that enable players to participate in the frequent player program without physical presence at the casino.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If casinos require players to physically visit the establishment to redeem rewards or check status, then they can verify player identity and prevent fraud, but this requirement reduces player engagement and visit frequency

Engineering Contradiction:
Improveplayer verificationVSAvoidprogram participation
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The system uses digital copies of player identification information stored in databases to verify player identity remotely. Instead of requiring physical presentation of player cards or identification at the casino, the system electronically retrieves and verifies player data through network connections, maintaining security while enabling remote participation.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system provides immediate feedback to players about their account status, rewards, and game results through remote devices. Players receive real-time updates on their frequent player standing, available incentives, and game outcomes without needing to visit the casino, thereby increasing engagement while maintaining verification through digital record-keeping.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If casinos offer traditional frequent player incentives, then they can maintain player loyalty, but these incentives are insufficient to overcome the convenience of online betting sites

Engineering Contradiction:
Improveincentive appealVSAvoidsystem requirements
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system integrates multiple functions into a unified remote platform: players can access frequent player program benefits, play games of chance, check account status, and redeem rewards all through the same online interface. This multi-functional approach consolidates what would otherwise require separate systems and physical visits, making the program as convenient as online betting sites while maintaining casino-specific incentives.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS8016668B2Method and system for remote entry in frequent player programs
Publication Date: 2011.09.13 SCIENTIFIC GAMES LLC
  • US8016668B2 patent drawing
  • US8016668B2 patent drawing
  • US8016668B2 patent drawing

AI summary

The field of the invention relates generally to casino frequent player programs, and more specifically to providing special incentives for remote entry of casino affiliation or membership cards. The special incentives may include providing a prize or award to frequent player program members that remotely use his or her membership. The member may or may not be told of any winnings upon entry. In one example, the player is provided an indication of winning an incentive during play of an online game. In another example, the player may be required to obtain the winnings at the casino to encourage players to return to the casino. Also, the player may be required to redeem any winnings within a specified period of time. Further, the player incentives may be offered periodically, encouraging the player to periodically check their status remotely.