Casino Zone Media Control for Adaptive Player Engagement

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Solution Overview

Problem

Casinos face a challenge in enhancing the gaming experience and attracting frequent play, as existing wagering game machines lack dynamic and personalized entertainment strategies that adapt to player moods and behaviors.

Innovation Solution

A computer-implemented method and system that determines player moods and behaviors in a casino environment, using cameras and microphones to capture input, and adjusts media presentations, such as lighting, sound, and video, to create tailored experiences, including bonus games, within defined zones, to enhance player engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If wagering game machines use standard entertainment features, then device complexity is low, but player engagement and entertainment value are insufficient

Engineering Contradiction:
Improveentertainment valueVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The casino environment is segmented into multiple zones with different media presentations. Each zone can independently display different bonus game content and media, allowing personalized entertainment experiences without requiring every machine to be complex. The system divides the overall entertainment delivery into distributed media players throughout the casino.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

An environment server acts as an intermediary between the wagering game machines and the media presentation system. This mediator coordinates bonus game triggers across multiple machines and manages media playback in different zones, reducing the complexity burden on individual machines while maintaining high entertainment value.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If the system presents media in multiple zones simultaneously, then player engagement increases, but energy consumption increases

Engineering Contradiction:
Improveplayer engagementVSAvoidenergy consumption
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The system uses periodic bonus game triggers rather than continuous media presentation. Bonus games are triggered at specific intervals based on game outcomes, and media is presented only during these triggered events. This periodic approach maintains player engagement while significantly reducing overall energy consumption compared to continuous playback.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

Different zones receive media presentations based on local bonus game triggers rather than all zones receiving media simultaneously. When a bonus game is triggered at a specific machine, media is presented in the corresponding zone, creating a localized quality experience that reduces total energy consumption while maintaining high engagement for affected players.

Inventive Principle:
Principle #3Local quality

3Adaptability or versatility

If the system uses cameras and microphones to detect player behavior, then personalized experiences improve, but device complexity and privacy concerns increase

Engineering Contradiction:
Improvepersonalization capabilityVSAvoiddetection system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The cameras and microphones serve multiple functions: detecting player presence, monitoring game outcomes, and analyzing behavior patterns. This multi-functionality reduces the need for separate specialized devices, thereby reducing overall system complexity while enabling sophisticated personalization capabilities through a unified detection system.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS9183695B2Creating casino experiences
Publication Date: 2015.11.10 LNW GAMING INC
  • US9183695B2 patent drawing
  • US9183695B2 patent drawing
  • US9183695B2 patent drawing

AI summary

Techniques for controlling wagering game environments are described herein. In one embodiment, a computer-implemented method for controlling a casino wagering game environment includes determining a plurality of zones in the casino wagering game environment, wherein the zones include one or more wagering game machines. The method can also include presenting wagering games on the wagering game machines in the wagering game environment, and detecting an event in the wagering game environment, the event triggering a bonus game for which a plurality of players have a possibility of winning an award. The method can also include determining one or more of the zones in which to present media associated with the bonus game, and presenting, in the one or more zones, the media associated with the bonus game. The method can also include determining a winner of the bonus game, and providing the award to the winner.