Casket Feature Display Layout for High-Density Selection Rooms
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Solution Overview
Problem
Funeral home casket selection rooms face challenges in presenting a high product density without causing customer distress or confusion, as traditional displays result in a 'sea of caskets' effect, and existing advancements aim to improve this but require further enhancements to increase display efficiency and comfort.
Innovation Solution
A display system featuring a back wall with utilitarian and ornamental casket features, including a touch screen computer display and cabinets for storage, which allows customers to interactively view facsimiles of casket features and accessories, such as cap panels, ornaments, and memorabilia drawers, enhancing visualization and personalization options.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional casket displays place multiple caskets in a selection room to maximize product choices, then the quantity of products displayed increases, but customer confusion and distress increase due to the 'sea of caskets' effect
Solution Approach 1:
The display system segments casket information into modular components: actual casket portions are displayed physically while corresponding information modules contain detailed specifications, photos, and fabric swatches. This segmentation allows customers to view multiple casket options without being overwhelmed by physical clutter, as each casket occupies minimal space but provides comprehensive information through its associated module.
Solution Approach 2:
The system uses information modules that contain copies of casket features including photos of the casket, cap panel portions, and fabric swatches. These visual copies allow customers to examine detailed casket characteristics without requiring full-size physical displays of each casket, thereby increasing the effective number of displayable options while reducing visual clutter.
2Quantity of substance
If alcove structures with two-tier casket racks are used to increase product density, then the number of caskets displayed increases, but the complexity of the display system increases
Solution Approach 1:
The information modules serve multiple functions: they display casket photos, store fabric swatches, contain cap panel portions, and provide product specifications. This multi-functionality consolidates what would otherwise require separate display elements into single modular units, increasing product density without proportionally increasing system complexity.
Solution Approach 2:
The information modules are designed to be nested within or adjacent to the casket portions they describe. The modular structure allows information modules to be integrated into the display framework efficiently, with each module containing nested information layers (photos, swatches, specifications) that can be accessed systematically without requiring complex mechanical structures.
3Loss of information
If information modules require opening doors and removing inserts to view casket samples, then detailed information can be accessed, but the ease of operation decreases
Solution Approach 1:
The information modules are pre-configured with all necessary casket information including photos, fabric swatches, and cap panel portions in an accessible format. This preliminary preparation allows customers to view detailed information immediately upon approaching the module without requiring time-consuming actions such as opening doors or removing inserts, thereby maintaining easy operation while providing comprehensive information access.
Data Source
AI summary
A display system for casket selection comprises a back wall, actual utilitarian and ornamental casket features mounted to the back wall, and a display adjacent the back wall. The display is operable to display facsimiles of the actual utilitarian and ornamental casket features.