Augmenting Casted Content with Augmented Reality
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Solution Overview
Problem
Current methods fail to effectively identify and augment high-excitement moments in broadcast content, leading to missed opportunities for supplemental augmented reality content presentation.
Innovation Solution
A system that determines a dynamic value of moment for content portions based on characteristic information, generates an augmentation package, and presents supplemental content associated with entities interested in these moments, using machine learning models and prediction algorithms to optimize content access and presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional broadcasting methods are used, then content delivery is simple and reliable, but user engagement and excitement during key moments are lost
Solution Approach 1:
The patent introduces an intermediary system that sits between the traditional broadcast content and the user experience. This intermediary automatically detects key moments in the content, generates augmented reality overlays, and delivers them to users' devices. This resolves the contradiction by maintaining the simplicity of traditional broadcasting while adding a layer that reliably enhances user engagement during exciting moments without requiring users to manually identify or access supplemental content.
2Reliability
If supplemental content is presented during all content portions, then user engagement increases, but content value and relevance are diluted
Solution Approach 1:
The patent applies local quality by delivering supplemental augmented reality content selectively only during key moments rather than uniformly across all content portions. The system analyzes the broadcast content to identify specific high-value moments (such as goals, scores, or exciting plays) and concentrates supplemental content delivery at these localized points. This maintains content value concentration while achieving reliable user engagement when it matters most.
3Manufacturing precision
If automated moment detection is implemented, then content augmentation timing is precise, but system complexity increases
Solution Approach 1:
The patent implements self-service by enabling the content management system to automatically detect key moments in broadcast content and trigger supplemental content delivery without human intervention. The system uses automated analysis of content metadata, timestamps, and contextual information to identify exciting moments and autonomously generates and delivers augmented reality overlays. This achieves precise timing while managing system complexity through automation rather than manual processes.
Data Source
AI summary
In some embodiments, casted content may be augmented with augmented reality content. In some embodiments, a dynamic value of moment related to a content portion of casted content may be obtained. The dynamic value of moment may be based on characteristic information related to the content portion of the casted content. An augmentation package may be generated, based on the dynamic value of moment, for the content portion. Based on a first entity being associated with the augmentation package, augmented reality content associated with the first entity may be selected to be presented with the content portion. In some embodiments, a modified content portion may be caused to be presented such that the augmented reality content associated with the first entity is presented with the content portion.