Category Name Suitability Evaluation for E-Commerce Search
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Solution Overview
Problem
In electronic markets, incorrect category names allocated to products lead to reduced search accuracy and lost sales opportunities, affecting both stores and customer satisfaction.
Innovation Solution
A managing device that includes an editor for product page creation, a presenter for search result presentation, a register for query history association, and a calculator to assess category name suitability based on registration frequency, providing feedback to stores on more suitable category names.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If a store manually allocates category names to products, then the store can systematically manage products and customers can search through categories, but incorrect category names may be allocated reducing search accuracy and sales opportunities
Solution Approach 1:
The system implements feedback by monitoring search queries and purchase behaviors to evaluate category name suitability. The calculator component computes suitability parameters based on whether search results lead to purchases, and this feedback is used to suggest improved category names to stores, thereby reducing incorrect categorization over time
Solution Approach 2:
The patent replaces manual mechanical categorization with an automated evaluation system. The calculator automatically assesses category name suitability by analyzing search query data and purchase patterns, substituting human judgment with data-driven automated evaluation to improve categorization accuracy
2Productivity
If category names are manually allocated by stores, then product pages can be created efficiently, but improper information reduces usability and customer ratings
Solution Approach 1:
The system performs preliminary evaluation of category names before they cause significant harm. By continuously monitoring search and purchase data, the system can identify problematic categorizations early and suggest corrections, preventing the accumulation of improper information that would degrade overall market usability
Solution Approach 2:
The system enables self-service improvement where the electronic market automatically evaluates and suggests category name corrections without requiring external verification. The calculator and suitability evaluation work autonomously to maintain information quality, reducing the burden on stores while improving reliability
Data Source
AI summary
A managing device (10) includes an editor (11) that causes a store to edit a product page for the store to sell a product, and to allocate a category name to the product page, a presenter (12) that searches a result page matching a query entered by a customer through the edited product page, and presents the result page to the customer, a register (13) that registers, when the product is purchased by the customer through the presented result page, a character string contained in the query with a page history in association with the result page, and a calculator (14) that calculates, based on a registration frequency with the page history for the category name allocated to the result page in association with the page history, a parameter indicating whether or not the allocation of the category name to the result page is suitable.