Vehicle Ceiling Display Case Layout for Visibility and Safety

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Solution Overview

Problem

Existing technologies do not adequately address the need for optimizing user experience inside autonomous vehicles by providing efficient and user-friendly video media display solutions that consider convenience and user needs, while maintaining visibility and safety.

Innovation Solution

An apparatus and method for controlling a vehicle display that includes a case device covering the interior ceiling, a display device between the case device and the ceiling, and a controller to manage image projection and visibility, with features like gesture recognition and emergency shutdown.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a display device is installed on the interior ceiling of a vehicle, then the user experience for video media is improved, but the visibility of the display may be reduced due to the bent region of the case device

Engineering Contradiction:
Improveuser experienceVSAvoidvisibility
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent transitions from a traditional flat display orientation to a ceiling-mounted display configuration, utilizing the vertical dimension of the vehicle interior. The display device is positioned on the interior ceiling surface, allowing users to view content from below, thereby improving accessibility and user experience while overcoming the limitations of conventional dashboard or window-mounted displays.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent introduces a case device as an intermediary structure between the display device and the vehicle ceiling. This case device includes a bent region that serves as a transition zone, allowing the display to be mounted on the curved ceiling surface while maintaining proper viewing angles and visibility for users in different seating positions.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Strength

If the case device is made rigid to protect the display device, then the structural strength is improved, but the ability to adapt to different display configurations is reduced

Engineering Contradiction:
Improvestructural strengthVSAvoiddisplay configuration flexibility
Core Design Contradiction:
StrengthVSAdaptability or versatility

Solution Approach 1:

The case device is divided into multiple segments or regions with different functional properties. The first region is designed to be bent or flexible to accommodate the curved ceiling surface and allow for configuration adjustments, while the second region maintains rigidity to provide structural protection for the display device. This segmentation allows each part to fulfill its specific function without compromising the overall system.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different regions of the case device are assigned different mechanical properties tailored to their specific functions. The portion of the case device that interfaces with the curved ceiling surface is designed with bendable characteristics to match the local geometry, while the portions enclosing and protecting the display device maintain high structural strength. This local differentiation of material or structural properties resolves the contradiction between flexibility and strength.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables flexible and user-centric display of multimedia content, enhances user experience, and ensures safety by adapting to emergency situations during autonomous driving.

Implementation Method 1

at least one image is projected in a display region including a component (e.g., a diffuser film) having a higher reflectance index using a projecting device (e.g., a beam projector), and displaying, for a user, at least one image projected onto a reflecting device (e.g., a reflectorized glass and/or an optical lens) adjacent to the projecting device

Methodology Applied
Scientific EffectLight reflection: Reflection

Data Source

PatentUS12391118B2Apparatus for controlling display of vehicle and method for the same
Publication Date: 2025.08.19 HYUNDAI MOTOR CO LTD
  • US12391118B2 patent drawing
  • US12391118B2 patent drawing
  • US12391118B2 patent drawing

AI summary

In an embodiment an apparatus includes a case device configured to cover one region of an interior ceiling of a vehicle, a display device arranged between the case device and the interior ceiling, the display device including a display region configured to display at least one image when a first end portion of the case device is in an open position, and a controller configured to control the display device to display the at least one image in the display region, wherein the display device including the display region is arranged on a surface of the case device in a space between the case device and the interior ceiling.