Cell Allocation in Location-Selective Information Provision
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Solution Overview
Problem
Content providers face challenges in efficiently organizing and transmitting information to the most likely demographic, given the vast amount of content available through internet and information playback devices, requiring a system that can target specific geographical and application-based content delivery with high cost efficiency and flexibility.
Innovation Solution
The development of cell-allocation systems and methods within a virtual grid that allow content providers to bid on specific cells or time slots for targeted content delivery to information playback devices, using location tracking and auction mechanisms to ensure geographically and application-selective advertising, enabling real-time relevant information delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If content providers transmit information to broad demographics through internet and information playback devices, then the volume of information available expands quickly, but the efficiency of organizing and transmitting information to the most likely demographic deteriorates
Solution Approach 1:
The patent segments the geographical area into discrete cells within a virtual grid system. Each cell can be independently allocated to different content providers through bidding, allowing precise targeting of information to specific geographical locations and demographics rather than broadcasting to broad audiences, thus improving delivery efficiency while maintaining information volume
Solution Approach 2:
The patent implements location-selective information provision where different content is delivered to different geographical cells based on local demand and bidding results. This allows content providers to target information to the most likely demographic in each specific location, improving the efficiency of information organization and transmission
2Productivity
If content providers target specific geographical areas and applications, then cost efficiency and flexibility in content delivery improve, but the complexity of the system increases
Solution Approach 1:
The virtual grid system serves multiple functions: it divides geographical areas into cells, tracks information playback devices, conducts auctions for cell allocation, and delivers location-selective information. This multi-functional system achieves precise targeting and cost efficiency without requiring separate complex systems for each function
Solution Approach 2:
The system uses automated bidding mechanisms where content providers independently bid for cells based on their own targets and budgets. The auction system automatically allocates cells to the highest bidders, reducing the need for manual intervention and complex coordination, thus managing system complexity while maintaining targeting efficiency
Data Source
AI summary
Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.