Cellular Device Ad Delivery via Tower Monitoring
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Solution Overview
Problem
Current systems for providing information and advertisements to cellular devices are not proactive and often lack comprehensive data, requiring user input and struggling to distribute advertisements in a single format across various devices.
Innovation Solution
A method and system that monitor cellular device communication with towers along freeways, determine supported media types, and transmit targeted advertisements when devices approach specific locations, using a server with a database to manage and format advertisements based on device capabilities and user data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If traditional information systems are used to provide advertisements to cellular devices, then user input is required to obtain information, but the system is not proactive and lacks comprehensive data
Solution Approach 1:
The system performs preliminary actions by monitoring cellular device locations and pre-processing advertisement content before user requests. Advertisement information is prepared and staged for delivery based on predicted user needs and device capabilities, eliminating the need for user input while maintaining comprehensive data availability.
2Adaptability or versatility
If advertisements are distributed in a single format, then distribution is simplified, but it is difficult to accommodate various cellular devices with different media requirements
Solution Approach 1:
The system applies local quality by customizing advertisement content and format according to each cellular device's specific capabilities and characteristics. Each device receives advertisements optimized for its media requirements, screen resolution, and processing power, rather than a uniform format for all devices.
Solution Approach 2:
The system changes parameters of advertisement content based on device characteristics. It dynamically adjusts media format, resolution, file size, and content type to match the receiving device's capabilities, enabling versatile distribution across different cellular devices while managing system complexity through automated parameter transformation.
3Loss of information
If GPS systems provide location tracking with electronic maps, then user location is tracked, but the information is limited and lacks comprehensive business details
Solution Approach 1:
The system merges GPS location tracking with comprehensive business information databases. It combines real-time cellular device location data with detailed advertisement content including business hours, services, contact information, and promotional details, creating a unified information delivery system that provides both location context and comprehensive business data.
Data Source
AI summary
A method of advertising is disclosed and includes monitoring transmission data of one or more cellular towers located along a freeway and recording an identification and a time and date stamp for one or more cellular devices that establish communication via the one or more cellular towers as the at least one cellular device travels within a user vehicle along the freeway. Further, the method includes determining one or more types of media files that are supported by the cellular device and monitoring the movement of the one or more cellular devices along the freeway. The method also includes transmitting one or more advertisements to the at least one cellular device when the cellular device is within a predetermined range of a freeway exit. The one or more advertisement is transmitted in a format of the one or more types of media files supported by the cellular device.