Cellulosic display structures and associated cellulosic display systems

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Solution Overview

Problem

Current point-of-purchase display structures are wasteful due to non-recyclable plastic hooks and laborious disassembly, which complicates recycling and reduces durability.

Innovation Solution

Development of cellulosic display structures featuring foldable sidewall panels with integrated hook features, allowing for easy assembly, disassembly, and engagement with slots, fabricated from recyclable cellulosic materials like cardboard, enabling sustainable and recyclable retail displays.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Strength

If plastic hooks are used in point-of-purchase display structures, then the structure achieves sufficient durability and rigidity, but the structure becomes difficult to recycle and generates waste

Engineering Contradiction:
ImprovedurabilityVSAvoidrecyclability
Core Design Contradiction:
StrengthVSLoss of substance

Solution Approach 1:

The patent combines the hook feature directly into the cellulosic display structure itself, eliminating the need for separate plastic hooks. The hook is formed as an integrated part of the cellulosic material through molding or shaping during manufacturing, merging two previously separate components (display structure and hook) into one unified recyclable structure.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent uses homogeneous cellulosic material throughout the entire display structure, including the hook features. This uniform material composition ensures that the entire structure can be recycled together as a single material type, eliminating the complexity of separating different materials (plastic hooks from paperboard display) that would otherwise prevent recycling.

Inventive Principle:
Principle #33Homogeneity

2Strength

If plastic hooks are used in point-of-purchase display structures, then the structure achieves sufficient durability, but the disassembly process becomes laborious and complex

Engineering Contradiction:
ImprovedurabilityVSAvoiddisassembly
Core Design Contradiction:
StrengthVSEase of operation

Solution Approach 1:

By merging the hook feature into the display structure as an integrated component, the patent eliminates the need for disassembly operations. The hook cannot be separated from the display structure, which simplifies the end-of-life process and eliminates laborious separation steps while maintaining the hanging function during use.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent segments the hook feature as a distinct functional element within the overall display structure, allowing it to be designed as a separate molded feature that can be easily formed during manufacturing without requiring post-assembly attachment or complex disassembly procedures.

Inventive Principle:
Principle #1Segmentation

3Loss of substance

If recyclable cellulosic materials are used for hooks, then the structure becomes easier to recycle, but the rigidity and durability are reduced

Engineering Contradiction:
ImproverecyclabilityVSAvoidrigidity
Core Design Contradiction:
Loss of substanceVSStrength

Solution Approach 1:

The patent applies parameter changes by treating or coating the cellulosic material to enhance its mechanical properties. Through processes such as resin impregnation, cross-linking, or thermal treatment, the cellulosic fibers are transformed to achieve the necessary rigidity and strength while maintaining the base material's recyclability as cellulosic content.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent creates a composite material system where cellulosic fibers are combined with binding agents or reinforcing elements to achieve the required mechanical strength. This composite approach allows the structure to maintain durability while being based on recyclable cellulosic material, as the composite can be processed and recovered at the end of its service life.

Inventive Principle:
Principle #40Composite materials

Data Source

PatentUS11839316B2Cellulosic display structures and associated cellulosic display systems
Publication Date: 2023.12.12 WESTROCK SHARED SERVICES LLC
  • US11839316B2 patent drawing
  • US11839316B2 patent drawing
  • US11839316B2 patent drawing

AI summary

A cellulosic display structure includes a plurality of sidewall panels having a central panel. The central panel has a first central surface and an opposing second central surface. The plurality of sidewall panels further includes a first sidewall panel having at least one hook feature. A cellulosic display system includes a cellulosic display. The cellulosic display has a plurality of slots. The cellulosic display system further includes at least one cellulosic display structure. The at least one cellulosic display structure has a plurality of sidewall panels. The plurality of sidewall panels includes a central panel. The central panel has a first central surface and an opposing second central surface. The plurality of sidewall panels further includes a first sidewall panel. The first sidewall panel includes at least one hook feature. The cellulosic display structure is engageable with at least one slot of the plurality of slots of the cellulosic display.