Centralized Advertising Code Deployment via API
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Solution Overview
Problem
Existing online advertising solutions require frequent configuration, maintenance, and technical integration across multiple websites, leading to inefficient and labor-intensive software updates and code deployments, especially for companies with multiple branded websites.
Innovation Solution
A centralized system that provides an application programming interface (API) for automatically updating advertising code across multiple web pages without altering the source code, allowing for seamless deployment of the most recent advertising or reporting code versions, along with integrated testing and network-wide monitoring.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertising code is manually deployed to each website separately, then each website can be customized individually, but the deployment process becomes extremely inefficient and labor-intensive
Solution Approach 1:
The patent merges the deployment process across multiple websites into a single centralized operation. By implementing a code management system that handles advertising code deployment centrally, the system allows one-time deployment to propagate automatically across all websites in the network, eliminating the need for separate manual deployment to each site.
Solution Approach 2:
The patent creates a universal code management system that serves multiple websites simultaneously. The centralized deployment mechanism provides multi-functional capability to manage advertising code across the entire website network through a single interface, making the system adaptable to various deployment scenarios without requiring separate processes for each website.
2Adaptability or versatility
If third party applications are integrated with each website individually, then each website can have brand-specific configuration, but maintenance and updates must be implemented across the entire network separately
Solution Approach 1:
The patent segments the code management system into two distinct layers: brand-specific configuration parameters that can be customized per website, and core advertising code that is managed centrally. This segmentation allows each website to maintain its brand identity through customizable parameters while the core code updates are handled uniformly across the network.
Solution Approach 2:
The patent introduces an intermediary code management system that acts as a mediator between brand-specific customization requirements and centralized code updates. This intermediary layer translates and adapts centralized code changes to work with individual website configurations, enabling automatic propagation of updates while preserving brand-specific settings.
3Reliability
If software updates are deployed manually to multiple websites, then each update can be tested individually, but the update process becomes extremely time-consuming and error-prone
Solution Approach 1:
The patent implements preliminary action by providing a staging environment where code updates can be tested before being deployed to production websites. The system allows developers to prepare and validate updates in advance, ensuring reliability before widespread deployment, while the automated propagation mechanism ensures rapid distribution once testing is complete.
Solution Approach 2:
The patent incorporates feedback mechanisms that monitor the deployment status and performance of updated advertising code across the website network. This feedback system allows the centralized management system to track whether updates were successfully deployed and are functioning correctly, enabling rapid identification and correction of any issues while maintaining overall update reliability.
Data Source
AI summary
Described are computer-based methods and apparatuses, including computer program products, for centralized deployment of advertising code. Advertising code is stored for use by a web page, the advertising code comprising at least one of vendor advertising code or vendor reporting code. An application programming interface is provided for the web page to access the advertising code, the application programming interface allowing the advertising code to be updated such that updated advertising code is automatically provided to the web page without changing source code that the web page uses to accesses the advertising code. A request for advertising code is received from the web page using the application programming interface. The advertising code is determined to be a most recently updated version of advertising code stored by the computing device. A response to the request can be generated using the advertising code. The response can be transmitted to the web page.