Centralized Information Providing Apparatus for User Privacy Control
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Solution Overview
Problem
Users face increased operational burden when requesting multiple site providers not to distribute their information for targeted advertisements, as this requires individual opt-outs across numerous platforms, raising concerns about privacy and personal information protection.
Innovation Solution
An information providing apparatus that stores user information from various content providers, receives provision availability information, and determines whether to share this information with advertisement delivery systems based on user permissions, allowing users to set overall permission for data sharing across multiple sites without increasing their operational burden.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users request each site provider individually not to distribute their user information, then privacy control is improved, but user operational burden increases
Solution Approach 1:
The patent merges multiple individual opt-out requests into a single centralized opt-out mechanism. Users can express their privacy preference once through a unified interface, and this preference is then applied across all site providers that participate in the advertisement delivery system, eliminating the need to contact each provider separately
Solution Approach 2:
The patent introduces an intermediary mechanism (the information providing apparatus or centralized system) that mediates between users and multiple site providers. This intermediary collects user preferences and distributes them to relevant providers, allowing users to control their information sharing without directly interacting with each provider individually
2Productivity
If user information is provided from information provider to advertisement delivery provider, then advertisement targeting effectiveness is improved, but user privacy protection deteriorates
Solution Approach 1:
The patent implements a dynamic permission system where user information sharing is not static but can be changed by users at any time. The system allows users to opt-in or opt-out of information sharing, and this dynamic control is reflected in real-time across all participating providers, enabling flexible balance between advertising effectiveness and privacy protection
Solution Approach 2:
The patent applies preliminary action by obtaining user permission before any information is shared with advertisement providers. The system proactively seeks user consent and only proceeds with information provision when explicitly authorized, preventing unauthorized data sharing while maintaining the capability for effective targeted advertising when permission is granted
Data Source
AI summary
There is provided an information providing apparatus including a reception unit, a provision determining unit, and a request reply unit. The reception unit receives provision availability information indicating whether provision of user information for an advertisement delivery apparatus is permitted from a user terminal accessing any one of a plurality of site providing apparatuses or the like. The provision determining unit determines whether the provision availability information corresponding to the user terminal represents a provision permission in a case where an acquisition request for the user information relating to the user terminal is received from the advertisement delivery apparatus. The request reply unit replies to the advertisement delivery apparatus with the user information of the user terminal in a case where the provision permission is determined to be represented by the provision determining unit.