Marketing Channel Tracking via Identification Information Transfer
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current technologies lack an effective method to track the marketing channel through which applications are downloaded on user terminals, making it difficult to accurately associate and manage applications, editors, and users who have downloaded these applications.
Innovation Solution
A method and system for tracking marketing channels by generating identification information to identify editors and applications, transferring this information through user terminals, and storing it when the application is downloaded, allowing for the matching and association of marketing channels with users who have downloaded the applications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If no tracking mechanism is implemented, then the system remains simple and easy to operate, but the ability to track and associate marketing channels with users and applications is lost
Solution Approach 1:
The system performs preliminary actions by generating and transferring identification information to the user terminal before the actual download occurs. This pre-positioning of tracking data enables automatic association when the download happens, achieving accurate tracking without adding complexity to the download process itself.
Solution Approach 2:
The patent introduces an intermediary identification information mechanism that mediates between the marketing channel editor, the user terminal, and the download system. This intermediary element carries the necessary tracking data through the download process, enabling accurate association without requiring direct complex interactions between all components.
2Measurement precision
If identification information is transferred through user terminal before download, then marketing channel tracking accuracy is improved, but the download process becomes more complex
Solution Approach 1:
The system implements self-service by having the user terminal automatically handle the identification information transfer and association process without requiring user intervention. The terminal autonomously manages the tracking data through the download process, maintaining simplicity from the user perspective while achieving accurate tracking.
Solution Approach 2:
The identification information is transferred to the user terminal in advance before the download occurs. This preliminary action ensures that when the download happens, the tracking association is already in place and can be automatically recorded, eliminating the need for post-download tracking complexity.
3Adaptability or versatility
If tracking data is stored for all users including those without Appstore App, then coverage and tracking completeness are improved, but data management complexity increases
Solution Approach 1:
The system achieves universality by designing a tracking mechanism that works for all users regardless of whether they have the Appstore App installed. The identification information transfer and storage process is made universal, handling both Appstore and non-Appstore users through the same mechanism, thereby expanding coverage without creating separate complex systems.
Solution Approach 2:
The system handles different user types (Appstore users and non-Appstore users) by changing parameters in the tracking process rather than creating fundamentally different systems. The identification information structure and storage method are adapted to work across different user contexts, maintaining data management simplicity while achieving broad coverage.
Data Source
AI summary
A method and system for tracking a marketing channel of an application is disclosed. A marketing channel tracking method includes generating identification information for identifying an editor and an application corresponding to the editor that provides a marketing channel of the application, transferring the identification information from the editor through a user terminal, and storing the identification information corresponding to a user terminal in response to the user terminal downloading the application through the marketing channel.