Characterized Wireless Signal Targeted Messaging via Frequency Modulation
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Solution Overview
Problem
Current promotion methods using wireless signals fail to effectively target specific audience demographics, leading to resource wastage as the wrong advertisements are delivered to uninterested audiences, and existing technologies lack the capability to use modulated frequency for delivering extended promotional messages to mobile devices.
Innovation Solution
A system and method that utilizes characterized wireless signals, modulated in specific frequencies and patterns, to match target audiences with promotional messages by using a mobile app that processes audience demographic data to generate parameter codes, ensuring only relevant messages are delivered to specific categories of users through their mobile devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If wireless signals are used for broadcasting promotional messages to all audiences, then the coverage and reach of promotions is improved, but the resource wastage increases due to delivering wrong advertisements to uninterested audiences
Solution Approach 1:
The patent applies local quality by assigning different frequency characteristics to different promotional messages. Each message is modulated with a specific frequency pattern that corresponds to particular audience demographics, ensuring that only relevant audiences receive and process the intended advertisements rather than broadcasting uniformly to all areas
Solution Approach 2:
The patent changes the frequency parameter of wireless signals to encode audience targeting information. By modulating promotional messages with specific frequency patterns, the system enables receiving devices to filter and process only those messages matching their demographic profile, thereby reducing resource wastage while maintaining broad coverage potential
2Device complexity
If traditional wireless broadcasting is used to deliver promotional messages, then the simplicity of the system is maintained, but the capability to target specific audience demographics is lost
Solution Approach 1:
The patent modifies the frequency parameters of existing wireless signals to carry audience targeting information without fundamentally changing the broadcasting infrastructure. This allows traditional broadcasting systems to gain demographic targeting capability through frequency modulation while maintaining relative system simplicity
Solution Approach 2:
The patent makes the wireless broadcasting system multi-functional by enabling it to simultaneously perform general promotional message delivery and demographic-specific targeting. The same broadcasting infrastructure handles both broad coverage and precise audience segmentation through frequency-based differentiation
3Ease of operation
If promotional messages are delivered without frequency modulation, then the message delivery process is straightforward, but the capability to deliver extended promotional messages to specific mobile devices is lost
Solution Approach 1:
The patent applies frequency modulation to encode additional information about extended promotional messages and audience characteristics within the wireless signal. This allows the system to convey more detailed promotional content to specific mobile devices while maintaining a relatively straightforward delivery process through standard modulation techniques
Data Source
AI summary
Disclosed are methods and systems of communicating signals among promoter, audience, promotion operator by way of wireless signaling and mobile messaging. The methods can be used in, but not limited to, mobile messaging, TV promotion, digital out-of-home promotion, storefront promotion, location specific promotion or announcement and others. The advantage of this method is that the messaging or promotion or announcement is not in broadcast mode. It can be targeted to a choice of specific type of Audience through their mobile devices.