Charging Device Grouping for Targeted Information Distribution
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Solution Overview
Problem
Systems that recognize individual users and distribute tailored advertisement information are costly to construct, hindering their widespread adoption and efficiency.
Innovation Solution
An information distribution method and system that acquires owner information from electronic devices being wirelessly charged, groups users based on shared charging devices, and transmits targeted information to these devices without increasing system costs, utilizing a network communication unit, owner information acquisition unit, and information transmission control unit within the charging device and information distribution server.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If a system recognizes individual users and distributes tailored advertisement information, then advertisement effectiveness is improved, but system construction cost increases
Solution Approach 1:
The patent segments users into groups based on charging behavior patterns rather than requiring full individual recognition. By dividing the user base into segments (e.g., frequent chargers, overnight chargers, daytime chargers) and distributing targeted advertisements to each segment, the system achieves effective targeted marketing without the high cost of complete individual user identification and analysis systems.
2Measurement precision
If individual user recognition is implemented, then information distribution accuracy is improved, but system complexity increases
Solution Approach 1:
The patent uses simple, low-cost charging device data as a proxy for user identification rather than implementing complex individual user recognition systems. By utilizing readily available charging behavior information from standard charging devices, the system achieves sufficient information distribution accuracy without requiring expensive or complex user identification infrastructure.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables cost-effective distribution of relevant information to users without the need for expensive system construction, allowing for efficient targeting of advertisements and promotions to groups of users.
Implementation Method 1
a wireless charging unit that charges the battery of the portable terminal in a wireless manner
Data Source
AI summary
An information distribution server 50 acquires owner information on owners of a plurality of electronic devices 1 charged by a charging device 20 from the electronic devices 1 through the charging device 20, determines a configuration of a group constituted by a plurality of owners who are charging the electronic devices 1 by the charging device 20, by using the plurality of pieces of acquired owner information, acquires information corresponding to the determined configuration of the group from a database 40 that stores information according to a configuration of a group constituted by a plurality of owners, and causes the acquired information to be transmitted to the electronic devices 1 charged by the charging device 20 from the charging device 20.